GORUCK
SUMMARY #1 Priority: Create bold, consistent, high-quality visual design that brings the GORUCK brand to life across every touchpoint. From product packaging to apparel graphics to digital campaigns, you’ll ensure our look is tight, on-brand, and ready to perform.
This is a hands-on creative role with a wide scope: customer experience, events, apparel, website, and marketing campaigns. You’ll be the go-to design lead inside Marketing, collaborating across teams and serving as a resource for our Graphic Designer. If you care about brand consistency, design with purpose, and want to see your work show up everywhere from boxes to ads to patches — this is the role for you.
WHAT YOU’LL DO Design and deliver visual assets across channels, including but not limited to:
Customer Experience: box graphic design, product inserts, stickers
Event patches, signage, and advertisement assets
Graphic t-shirts and related designs
Website landing pages, product pages, GIFs, and animations
Creative for paid ads, email layout and graphics, social, and organic media
Ensure consistency of brand identity across all visual output.
Support marketing campaigns with creative assets from concept to final execution.
Organize and maintain creative assets for efficient reuse and future reference.
Partner with Marketing, E-commerce, and Brand teams to ensure designs connect storytelling, customer experience, and business goals.
Collaborate with external partners and vendors to deliver high-quality creative.
Serve as a creative resource and mentor for the Graphic Designer, providing feedback and guidance (not a direct manager but a team lead).
WHAT YOU BRING 5+ years of graphic design experience, preferably in ecommerce, apparel, or lifestyle brands.
Strong portfolio showing a mix of digital and physical design (apparel, packaging, digital ads, website assets).
Mastery of Adobe Creative Suite (Illustrator, Photoshop, InDesign) and ability to deliver production-ready files.
Motion/animation skills (GIFs, simple video) a plus.
Strong eye for brand consistency, typography, layout, and storytelling.
Experience balancing multiple projects with tight deadlines.
Strong communicator who can collaborate across teams and with vendors.
A doer’s mindset — from concept sketches to final art, you own the process and push for quality.
WHY GORUCK GORUCK-sponsored medical/dental/vision/life and disability insurance plans
401(k) retirement savings plan
Unlimited vacation policy (work hard, take time when you need it)
Six company holidays
Unlimited, free entry to GORUCK events
Always Look Cool with deep discounts on GORUCK gear
Zero corporate fluff — opportunity to shape the future of a premium brand with a purpose
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