AL Homes
Salary range: $60,000 - $120,000
For this role, Chinese/Mandarin speaking is a must.
Campaigns & Demand Generation
- Execute multi-channel campaigns including direct mail (EDDM), paid ads, social media, and email marketing.
- Create marketing collateral such as brochures, one-pagers, yard signs, and event displays.
- Manage campaign budgets and timelines, ensuring projects launch on time and on brand.
- Coordinate neighborhood-targeted homeowner outreach campaigns.
Events & Community Marketing
- Plan and manage open houses, showcases, community events, and industry expos.
- Coordinate event logistics: venues, signage, catering, AV, permits, staffing.
- Partner with city officials, community organizations, and brokers to build awareness.
- Track attendance, engagement, and event ROI; integrate leads into Salesforce/LeftMain.
Marketing Operations
- Support CRM tracking and campaign attribution (Salesforce/LeftMain, GA4).
- Work with agencies, contractors, and vendors for design, ads, and media.
- Ensure consistency of brand voice and messaging across all marketing assets.
- Collaborate with sales team to align campaigns with homeowner and investor needs.
Analytics & Reporting
- Monitor key metrics: CPL, CAC, MQL→SQL conversion, and event ROI.
- Prepare regular reports on campaign performance and recommendations.
- Share insights with leadership to guide future marketing efforts.
What We’re Looking For
- 4–7 years of marketing experience, ideally in real estate, housing, or related fields.
- Proven ability to run multi-channel campaigns that drive measurable results.
- Strong organizational skills with ability to manage events and campaigns simultaneously.
- Hands-on experience with CRM and analytics tools (Salesforce/LeftMain, GA4).
- Excellent communication and vendor management skills.
- Creative mindset with an eye for brand and design consistency.
- Flexibility to attend evening/weekend events as needed.