Content Strategist Job at Incident IQ in Alpharetta

Overview Incident IQ is an Atlanta-based, SaaS service management platform built for K-12 schools. We transform IT asset management, help desk ticketing, facilities maintenance, HR service delivery, and more to improve operational efficiency for districts. Our culture emphasizes customer success, product leadership, inclusivity, transparency, and collaboration. Content Strategist Overview We are looking for a versatile Content Strategist who can balance creativity with impact. In this role, you will be the dedicated content owner on our marketing team—crafting compelling stories, producing assets for campaigns across the funnel, and strengthening the Incident IQ brand. You should be a self-starter with a strategic mindset who can take a theme, develop it, and deliver polished work that moves the needle. You will partner with product marketing, demand generation, and creative teammates to bring ideas to life, using data and feedback to refine and optimize. The ideal candidate is a strong writer who can turn complex ideas into clear, engaging content that drives pipeline and positions us as a thought leader in K-12. This role is foundational with potential to evolve into more strategic roles (e.g., Content Manager) as the team grows. The position is hybrid-preferred in our Atlanta office but offers flexibility for remote candidates. Content Strategist Responsibilities Content Creation Write, edit, and manage high-quality B2B content across formats (blogs, articles, whitepapers, guides, success stories, website copy, email, ads, etc.) with storytelling and measurable marketing impact Repurpose existing content into new formats to extend reach and impact Ensure content aligns with our brand identity and voice, is accurate, engaging, and optimized for lead generation Support the Creative Services Manager in maintaining the content calendar aligned to campaigns, product launches, and marketing priorities Collaborate with product marketing, demand generation, and creative teams to align content themes, messaging, goals, and packaging Support Demand Generation by creating high-impact assets to influence pipeline and conversions Stay current with industry and content trends to keep our strategy fresh Partner with product marketing, creative services, growth marketing, and leadership to source input and align on priorities Work with external vendors or freelancers as needed, reviewing deliverables for quality and brand alignment Project Management & Execution Use project management tools (e.g., Asana) to keep content initiatives organized and on-time Provide structured briefs to freelancers, ensuring assets meet tone and quality standards Manage multiple deliverables while meeting deadlines with minimal oversight Content Analytics & Optimization Conduct A/B testing on formats, headlines, and topics; optimize content based on performance data Work with Demand Gen and Ops teams to track performance and report on content effectiveness Use data to refine messaging, formats, and distribution for better results Content Strategist Requirements 4–8 years of experience in content marketing, writing, or communications (B2B SaaS or EdTech preferred) Exceptional writing, editing, and proofreading skills with strong storytelling and brand voice Ability to craft thought leadership and narrative content for B2B audiences Strong project management and organizational skills; experience with Asana is a plus Ability to collaborate across teams and communicate with clarity Curiosity and adaptability—staying up-to-date on emerging content tools and platforms Content Strategist Nice to Have Familiarity with K-12, EdTech, or B2B SaaS marketing that drives pipeline Experience with Marketo or other marketing automation for content distribution and reporting Experience with analytics tools (Google Analytics, Marketo) and comfort with performance data SEO best practices knowledge for content optimization Basic HTML/CSS or CMS publishing workflows (WordPress) Ability to create light multimedia content (graphics in Canva, basic video editing, podcast scripting) Familiarity with AI-assisted writing/editing tools and responsible use Experience managing freelance writers and editors What makes Incident IQ different We support whole-person growth for employees to develop personally and professionally Energetic, collaborative environment where every opinion matters We build software that helps K-12 schools run efficiently to support student learning Strong work/life balance with two office locations in Atlanta: Downtown and Halcyon in Alpharetta Incident IQ offers a competitive salary based on experience with benefits for full-time employees, including medical, dental, vision, life insurance, 401k match, and PTO. Equal Opportunity Employer Incident IQ is committed to equal employment opportunities and does not discriminate on any protected status. #J-18808-Ljbffr