Technical Marketer / Growth Advertising Specialist

Technical Marketer / Growth Advertising Specialist

Location: Remote (overlap with Eastern US timezone required)

Pay: $100k – $140k OTE (base + performance incentives)

Team: Growth (reporting to CEO and Head of Sales/Marketing)

To apply: Fill out this Google Form

About

Rocket Alumni Solutions builds interactive recognition displays for schools, universities, and organizations. This role is a unique mix of technical marketing and growth execution. You’ll architect, launch, and optimize multi-channel campaigns, using AI-driven workflows to run experiments, analyze results, and scale what works. Your focus is pipeline acceleration and customer acquisition.

Responsibilities

• Own paid advertising (Google, Meta, LinkedIn, programmatic) from strategy to execution.
• Design and run A/B tests across ads, landing pages, and email campaigns.
• Manage tracking infrastructure (UTMs, HubSpot, GA4, attribution dashboards).
• Build data-driven campaigns that align with sales pipeline and ARR targets.
• Write and deploy high-performing ad creative (copy + visuals, with design team support).
• Partner with Sales to ensure lead quality, and with Product to highlight features that convert.
• Implement AI tools for rapid ad iteration, creative testing, and reporting automation.

Requirements

• 5+ years in growth marketing, digital advertising, or demand generation.
• Deep expertise with Google Ads + Meta Ads Manager, plus strong grasp of LinkedIn Ads.
• Proven track record of scaling paid channels efficiently (CAC < LTV, strong ROAS).
• Hands-on with HubSpot, GA4, attribution platforms, and conversion rate optimization.
• Comfortable writing ad copy, building landing pages, and running creative tests.
• Strong analytical skills: able to translate data into decisive action.
• Enthusiastic about using AI tools to accelerate ad testing and marketing workflows.

Nice to Haves

• Experience in SaaS, EdTech, or B2B selling into schools/universities.
• Background in interactive digital signage, donor engagement, or recognition markets.
• Familiarity with SEO, marketing automation, or email deliverability.
• Design chops in Figma/Canva for rapid creative iteration.

Application Instructions

To apply, email and Please include your resume, links to any ad campaigns or portfolios, and a quick blurb explaining why you’d crush this role.