Overview
Coffee is “wakeup technology” that has not materially improved in 1,500 years. We are changing that. 50% of Americans have a gene variant that makes metabolizing caffeine difficult, causing jitters, bloating, and stomach problems. Most people shrug their shoulders and say, “Welp, that’s coffee.” Instead of shoulder shrugging, we’ve developed a priority blend of coffee, functional mushrooms, collagen protein, and nootropics to promote focus, energy, immunity, and gut health. No crash. No B.S. We’ve served 300,000 customers in the past 3 years. There are 150,000,000 coffee drinkers left. We’re less than 1% done. Come join us for the remaining 99%.
Everyday Dose is hiring a Social Media Manager to take charge of our organic Instagram presence. This role is about creating, scheduling, and publishing high-quality content that educates, entertains, and grows our audience across primary channels.
Responsibilities
- Content Calendar & Strategy: Build and maintain a rolling 30-day organic content calendar, primarily for Instagram.
- Collaborate with the internal team on TikTok to plan and align organic content, leaving room for trend-driven posts.
- Manage organic YouTube strategy, producing content, and repurposing from Instagram/TikTok.
Content Creation & Publishing
- Create, schedule, and publish 3–4 high-quality Instagram posts per week for the first 45 days; scale to 1 post/day by 90 days.
- Develop content across key buckets: Prospective customers (entertaining/educational skits); Current customers (recipes, lifestyle tips, product use); Aspirational Everyday Dose customers (hero content).
Engagement & Brand Presence
- Proactively comment and engage on other relevant accounts to amplify Everyday Dose’s presence and voice with brand-aligned interactions.
Performance & KPIs
- Ensure content is published on schedule with consistent quality.
- Drive account growth (metrics determined based on ad spend).
- Deliver engagement results that meet or exceed the top 10% of our historical performance.
Requirements
- 2–5 years of experience in social media management, digital marketing, or community management, preferably within a CPG, wellness, or lifestyle brand.
- Hands on experience developing content from filming to editing using tools like Canva, Adobe Suite, or CapCut.
- Knowledge of social media analytics tools (Meta Business Suite, TikTok Analytics, Sprout Social, Hootsuite, Buffer, etc.).
- Proven track record of growing and engaging audiences.
- Portfolio or examples of past social campaigns.
- Strong understanding of social platforms and their best practices.
- Excellent copywriting and content creation skills.
- Ability to balance creativity with data-driven thinking and meet deadlines in a fast-paced environment.
- Passion for wellness, social media trends, and storytelling.
Benefits
- Competitive salary and performance-based bonuses
- Health, dental & vision insurance (75% employer)
- 401K Match (80% matching)
- Unlimited PTO
- Remote work flexibility (if applicable)
- Annual wellness and professional development stipend
- Opportunity to work with a dynamic team in a high-growth environment