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Soni

Director eCommerce and Digital Marketing

Soni, Nashville

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Director eCommerce and Digital Marketing

Join to apply for the Director eCommerce and Digital Marketing role at Soni

Director eCommerce and Digital Marketing

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We are recruiting a strategic and results-driven Director of eCommerce & Digital Marketing to lead both direct-to-consumer (DTC) and B2B digital growth initiatives for a well-established apparel brand undergoing an exciting transformation. This role will oversee all facets of performance marketing, retention strategy, ecommerce site optimization, and digital revenue growth.
Key Responsibilities:

  • Develop and lead annual ecommerce and digital marketing strategies aligned with brand and revenue goals
  • Oversee digital channel performance across acquisition, retention, and site optimization
  • Manage paid media channels including search, social, display, direct mail, and TV
  • Optimize targeting, creative, and budget allocation to maximize ROI
  • Own customer retention through email, SMS, loyalty programs, and personalized lifecycle marketing
  • Enhance DTC and B2B ecommerce experiences focusing on UX, SEO, merchandising, and conversion
  • Identify growth opportunities across multiple ecommerce platforms
  • Work cross-functionally with internal teams (Brand, Sales, Ops) and manage external digital partners
  • Lead and grow a high-performing digital team, driving a culture of innovation and accountability

Qualifications:
  • 5–8 years of experience in ecommerce and digital marketing leadership roles
  • Proven track record in performance marketing, retention strategy, and ecommerce site optimization
  • Experience managing teams, agencies, and cross-functional projects
  • Hands-on experience with ecommerce platforms (Shopify Plus preferred)
  • Familiarity with marketing tools and analytics (CRM, ESPs, GA, etc.)
  • Experience with both DTC and B2B ecommerce models is a strong plus
  • Bachelor's degree in Marketing, Business, or related field (or equivalent experience)

Compensation: $120,000-150,000
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.

Seniority level

  • Seniority level

    Director

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Management and Manufacturing

  • Industries

    Staffing and Recruiting

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