Pomelo Co
Your mission
We are looking for the next leader of our marketing organization asHead of Marketing (m/f/d) inBerlin . Reporting directly to the CEO, you will be leading a global team as we push forward, extending our international market presence.
- Define the overall marketing plan and budget in partnership with the executive leadership team including setting targets, determining the core initiatives and driving execution to deliver business growth at a massive scale across Europe and North America.
- Build a data-driven marketing organization with the goal of growing customer acquisition and retention in offline and digital channels.
- Expand, lead and mentor our European and US-based marketing team
- Undertake market research and competitive analysis to segment and define target markets and implement the best market-penetration strategies
- Define and implement a long-term marketing strategy and rally the leadership and company around it
- Collaborate closely with your stakeholders to set, monitor and report on team OKRs
Your profile
- You successfully completed your bachelor’s or master’s degree in the field of Marketing, Digital Marketing, Business Administration or equivalent
- Have been there, done that! You know how to build a powerful Marketing Strategy, develop the brand and improve with time
- Are a strong leader, able to hire, structure and develop a high performing team
- You have fluent English language skills, written and spoken; German, French or Italian language skills are a plus
- You have in-depth experience in developing, optimizing, and scaling organic channels e.g. Performance Marketing (particularly paid social and influencer marketing), CRM, Social Media and Content Marketing
- You have experience in developing market entry strategies and drive international expansion
- You have worked with annual budgets in at least the double-digit million range and successfully achieved growth targets
- You have expertise in influencer marketing and partnerships as well as managing various agencies
- You have an entrepreneurial mindset with a focus on data, analytics, automation and growth-hacking
- Nice to have: You have experience leading a creative team
- You have phenomenal cross-functional collaboration skills to direct strategies throughout the entire organization, ensuring all partners are aligned
- You are an excellent communicator who can convey complex ideas and data in written and verbal formats to leadership and team members
What we offer you
- Fast moving startup atmosphere with flat hierarchies and an office in a central location in Berlin
- Flexible working hours, partly remote work possible (currently in home office full time)
- Opportunity to further develop our international company
- Unlimited employment contract
- Urban Sports Club membership M free of charge and subsidy for larger memberships