RogueSearch
Overview
This role is with a Fortune 250 real estate development company and oversees marketing for the East Atlanta division. The position reports to the Division President and leads a team responsible for marketing a $250,000,000 business. Hybrid schedule: 2-3 days in the office and 2-3 days remote or in the field.
Base pay range
$110,000.00/yr - $140,000.00/yr
Additional compensation types
Annual Bonus
What you’ll do
- Manage and lead the development of a comprehensive strategic marketing plan for the East Atlanta division while ensuring brand consistency.
- Oversee the marketing department and coordinate with the Division President to develop and manage a marketing and communication plan.
Responsibilities
- Support a wide range of digital and traditional marketing needs for the division including strategy, planning, targeting, implementation, reporting and optimization.
- Identify and prioritize marketing objectives, including managing marketing campaigns—digital and on site.
- Manage online branding and communication efforts through the company’s website, mobile, and email marketing campaigns.
- Analyze and interpret user journey data to improve customer experience.
- Review performance of the website and track campaign reporting to manage revenue, costs, and ROI.
- Manage reports and dashboards to provide detailed tracking of marketing programs across various channels and measure, monitor and optimize the funnel from inquiry to closed opportunity.
- Oversee the marketing of all active and upcoming communities and approve marketing materials such as ad campaigns, press releases, website designs, e-blasts, logos, direct mail campaigns, etc., in conjunction with region legal and corporate compliance.
- Coordinate advertising and public relations with the ad agency for current communities.
- Direct and participate in the design of flyers, direct mail pieces, and other marketing collateral with the ad agency and sales representatives.
- Manage branding and compliance of model homes, advertising, signage, brochures, public relations, and invoices.
- Hire and manage all vendors for model home openings within local division and corporate requirements.
- Maintain model homes after openings, including coordinating cleaning, plant maintenance, and landscape maintenance of the model complex.
What you’ll need
- Bachelor’s Degree required
- 5+ years of digital marketing experience (homebuilding industry experience is highly preferred)
- Advanced knowledge of SEM including meta tags, Panda and Penguin optimization algorithms, and PPC
- Advanced knowledge of MLS and realtor sites such as Zillow and Realtor.com
- Expert knowledge in Google Analytics, social media, and Adobe Creative Suite including InDesign, Photoshop, photography and video editing software
Seniority level
- Director
Employment type
- Full-time
Job function
- Marketing, Sales, and Business Development
- Industries: Real Estate, Construction, and Community Development and Urban Planning
Benefits
- Medical insurance
- Vision insurance
- 401(k)
- Paid maternity leave
- Paid paternity leave
- Disability insurance
- Other company benefits inferred from the description