Aquent Talent is hiring: Paid Media Specialist in Tempe

Overview

Job Title: Paid Media Specialist

Base pay range: $42.00/hr - $47.00/hr

Pay Comments: $42.77 to $47.53/Hourly (W2)

Hours: Full-time

Duration: Approx. 6 Month Assignment

Job Description: Elevate your paid media expertise and make a tangible impact on a global scale. As a Paid Media Specialist, you will play a pivotal role in driving growth and engagement for a leading innovative company, partnering with a dynamic team to shape the future of online content. Join a collaborative environment where your strategic thinking and data-driven approach will directly influence campaign success and contribute to the evolution of digital marketing. This opportunity will allow you to leverage your paid media prowess to support ambitious goals, craft and manage paid ad campaigns across various social media platforms, source creative assets with internal design teams, and meticulously analyze campaign data to optimize performance. Your insights will shape budget allocation and reporting progress to management.

Responsibilities

• Grow the Paid Media channel to support company goals.
• Create and manage Paid Ad campaigns on Social Media Platforms.
• Source creative assets in partnership with the in-house design team and other partner teams.
• Extract and analyze campaign data from Ads Managers and internal dashboards, optimizing performance through budget adjustments.
• Regularly report on progress against goals and relevant Paid metrics to management.
• Ensure consistent and accurate tracking of paid campaigns through internal dashboards.

Must-Have Qualifications

• Bachelor’s degree or higher
• 4+ years of professional non-internship marketing experience
• Experience managing Paid Media campaigns (preferably on Social Media Ad Platforms like Meta)
• Proficiency in Excel, including basic functions, VLOOKUPs, and pivot tables, for data analysis
• Strong written and verbal communication skills, with proven experience working with cross-functional stakeholders

Nice-to-Have Qualifications

• Experience writing customer-facing copy that is on-brand, relevant, and tailored to the online customer
• Understanding of ad creative
• Experience with A/B testing, particularly around audience segmentation and targeting
• High attention to detail and relentlessly high standards
• Ability to conceptualize, scope, and execute projects within strict deadlines
• Self-motivated individual with a strong bias for action
• Proven ability to deliver results and prioritize tasks in a fast-paced environment
• Experience using SQL and similar queries for data analysis

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We value diverse backgrounds, experiences, and perspectives and strive to create an inclusive environment where everyone can contribute and grow.