Associate Media Director Job at Gravity Global in Houston

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Department: Media - Media Planning and Activation

Location: Remote - US

Compensation: $80,000 - $90,000 / year

Description

With 14 wholly owned offices across the US, Europe, and APAC, you can develop a truly global career in a rapidly scaling organisation.

About the role

We’re searching for a Digital Associate Media Director to lead strategic, audience-first paid media initiatives across digital channels for enterprise B2B clients. This role plays a key part in our Media Planning and Activation team, responsible for delivering innovative, data-driven media strategies, building strong client and vendor partnerships, and driving performance through insight-led campaign planning and optimization.

Key Responsibilities

• In partnership with your Group Media Director and planning team members, you will lead the digital media planning process in support of enterprise client’s global initiatives
• Prepare and present digital media plans, including objective alignment, audience research, rationale, performance benchmark setting and the new thinking to elevate client campaign performance
• Evaluate and align key endemic publications and the premium and experiential placements most aligned with the campaign and business objectives within your media plans
• Work with the Gravity Media Activation team to ensure digital media tactics are executed per the strategic and technical requirements of the media plan
• Lead the execution of digital media plans, including preparation of media budgets, campaign timelines, media vendor insertions, and supporting materials
• Monitor non-biddable media buys during the negotiation process and check final buys for adherence to client-approved media plans
• Assist the Media Finance group in reconciling budgets with actualized expenditures
• Review ‘proof of media performance’ reports generated by the Media Activation Team in early campaign phases to ensure alignment with campaign goals, performance targets and projections
• Skilled at reviewing data, identifying key takeaways, and clearly articulating the “so what.”
• Monitor daily pacing and performance of paid media campaigns with Media Activation Team, collaborating on high-level optimizations against campaign goals
• Build executive-level media performance decks on a quarterly and half year basis to include data-informed insights and recommendations to optimize and amplify paid media performance in continued and new paid media initiatives

Skills, Knowledge and Expertise

• 5-7 years of media planning experience; mix of media planning, activation, and analysis skills strongly preferred
• 1-3 years of experience in managing media team members and their growth
• Exceptional verbal and written communication skills
• An understanding of all digital marketing communication media types (offline/omnichannel experience a plus)
• Strong leadership skills and the ability to become an “influential consultant” to B2B, enterprise-sized clients
• Ability to link business and marketing goals with strategic media executions
• Well-versed in knowledge and strategic application of key software platforms, including media research and data analysis tools
• Strong knowledge and experience with tools and platforms such as: Google Ads, Bing Ads, LinkedIn Ads, Meta Ads, The Trade Desk DSP, Google and/or Adobe Analytics, Google Analytics, comparative reporting, Excel/Google Sheets, PowerPoint/Google Slides, etc. (Tableau a plus).
• Proficiency in media terminology, concepts, media math, calculations, KPI development, and third-party research tools

Platform Requirements:

• Ad channels: Google Ads, Bing/MS Ads, LinkedIn Ads, Meta Ads, Programmatic Display/Video, Reddit Ads, TikTok Ads, X Ads
• Reporting (strong data management skills needed): Excel/Google Sheets, PowerPoint, Google GA4, PowerBI, Looker Studio, Domo, Adobe Analytics, Tableau

What We Offer:

While specific benefits may vary by region due to cultural norms, all team members at Gravity Global can expect a supportive, inclusive, and rewarding environment designed to help you do your best work and grow your career.

Key aspects of being part of the Gravity Global community: Competitive Reward & Pay, Career Growth & Development, Collaboration, Professional Development, Work-Life Balance, Community & Recognition, Family Support, Purpose & Belonging

Gravity Global is an equal opportunities employer and we do not discriminate on the basis of sex, race, religion, age, sexuality, disability and other protected status as required by applicable law.