Nexstar Media Group, Inc. is hiring: Digital Reporter in La Crosse

Overview

Digital Reporter role at Nexstar Media Group, Inc.

The digital reporter should be a skilled writer who can craft headlines and content that provide value to the audience and drive user engagement. The reporter will use data to make decisions about audience interest trends and will source information from contacts, the web, and social media to build stories that perform well across multiple websites. The role primarily works from a single space, with the ability to shoot photos and create video a plus. A strong knowledge of social media platforms is expected.

Responsibilities

• Report news quickly and accurately
• Craft original content that stands out from the competition
• Collaborate with local and regional staff to find angles that resonate in the community
• Share reporting responsibilities across markets and topics as needed
• Understand types of stories that drive traffic on the web
• Work with management to deliver a content mix that reflects the needs of our audience
• Develop expertise and sources in key audience interest areas
• Shoot photos and video as needed to tell stories in multiple ways
• Utilize social media for reporting and story promotion

Skill/Experience Requirements

• 2 years of experience creating content for the web
• Knowledge of AP style
• Enjoys working in teams and is a strong communicator
• Ability to quickly learn new things and adapt to change
• Thrives under pressure and able to meet deadlines
• Self-motivated and competitive
• Comfortable setting up and executing interviews with local sources
• Ability to be fast and first at breaking news on the web
• Able to deliver multiple stories for the web each day on a wide range of topics
• Familiar with contact information for various agencies to obtain information quickly
• Understand social media’s importance in reporting stories and delivering traffic
• Some schedule flexibility (nights, weekends)
• Regularly meets measurements of success
• Proficiency in MS Office is a must; HTML, CSS and Photoshop experience a plus

Education Requirements

• Bachelor’s Degree

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing
• Industries: Broadcast Media Production and Distribution