Marketing Director Job at Unibail-Rodamco-Westfield in Los Angeles

Overview

As a Marketing Director for Unibail-Rodamco-Westfield, your primary objective is to lead the marketing function for Westfield in the market, to develop short-term and long-term marketing plans that drive sales, traffic, and NOI growth. You will oversee local marketing strategy, interpretation and execution of national marketing programs, budget allocation and management, campaign development and measurement, support local PR efforts, drive digital engagement, support retailer/brand relationships, lead the local marketing team, and ensure that talent meets business needs.

Compensation

Base pay range
$110,000.00/yr - $140,000.00/yr

Additional compensation types
Annual Bonus

Compensation

• Exempt position
• Compensation $110k-140k + 15% Discretionary Annual Bonus

Primary Location

This position is based in-person at Westfield Topanaga and is on-site 5 days a week.

What we are looking for

• Bachelor’s degree or equivalent work experience.
• 7+ years of Marketing and/or related experience.
• Strong business acumen, strategic orientation, and general operations experience.
• Retail or Shopping Center industry knowledge, experience or expertise preferred.
• Strength in leadership, strategy, marketing, and financial management.
• Familiar with digital and social media platforms and curating content.
• Experience in public relations, media relations and crisis management preferred.
• Exceptional communication skills, clear, concise, and professional representation is expected.
• Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles.
• Understands the RFP process from start to finish, able to create, execute and manage contracts specific to marketing.
• Must be flexible and able to work event shifts which may include nights, weekends, and holidays.
• Excellent interpersonal and communication skills at all levels, skilled at giving presentations and participating in large meetings with various stakeholders.
• Experience in executing tactical large- and small-scale marketing activations and events.
• Customer and KPI driven and focused, ability to synthesize consumer data and metrics into tactical marketing plans.
• Ability to use initiative and skills to meet Company objectives.
• Commercially aware and up to date with retail / industry news, trends and best practices, Luxury market trends and brand awareness.
• Ability to travel, as needed.

Responsibilities

• Build and nurture relationships with internal and external partners, retail, and local community partners.
• Oversee Westfield’s marketing, promotion, and advertising efforts to drive sales and build brand awareness, and ROI.
• Develop Westfield’s annual Consumer and Content Strategy and implement to meet marketing goals and KPIs, in collaboration with center’s marketing team members, Corporate Marketing, Shopping Center Manager and asset team.
• Create and implement the development of marketing plans inclusive of all phases of center development, in collaboration with corporate marketing team, development and the asset team.
• Work with the corporate marketing & Public Relations team to lead annual strategy including creative development, media planning, community engagement, public relations, leasing launches and center openings.
• Manage the center’s annual marketing budget and development marketing budget including budget tracking and management.
• Develop and manage local media relations plans in collaboration with national Communications/PR team, including local PR support for marketing campaigns, regional programs, new store openings and crisis management.
• Partner with Corporate Marketing to hire, on-board, and manage a social media agency, ensuring content is on-brand and drives channel KPIs.
• Collaborate with brand marketing and local creative partners to locally implement brand creative and curate locally meaningful campaigns and programs.
• Coordinate with Shopping Center Management, Operating Management, Development, Leasing, Westfield RISE, Events and other staff to ensure asset value creation and alignment.
• Collaborate with the National Marketing team on National Marketing, analysis & insights, brand and content, media, PR/communications, events and digital marketing programs and initiatives.
• Develop and manage community relations, outreach, partnerships, and sponsorships for the center.
• Serve as a spokesperson for the asset, including managing on-site media and supporting Crisis Management communications and PR activity.

Strategic & Financial

• Determine market priorities and allocate marketing resources to the most important issues.
• Drive generation of superior customer insights and translate into actionable plans and programs.
• Assist in the development and review of the center’s business plans and budgets to ensure key items are represented in line with center strategies.
• Develop and manage the center’s marketing budget and meet all budget deadlines.
• Understand market research needs and lead ongoing requirements in consultation with corporate Analysis & Insights team; apply research, insights and trends to marketing strategies and communication.
• Review local, national, and global competitor activities and trends for ideas applicable to Westfield and center marketing initiatives.
• Collaborate with Shopping Center Manager, Operating Manager, Westfield RISE, Events and national marketing team and other asset partners on campaigns that leverage opportunities for additional revenue.
• Review post-analysis and results for all major marketing initiatives, ensure measurability and share results with stakeholders.
• Ability to understand and communicate the center’s sales performance, traffic results, retailer revenue, kick-outs, and percentage rent in comparison to benchmarks.

Operational

• Review marketing strategy to ensure alignment between market and center approaches; share best practices nationally and with center teams.
• Support Shopping Center Management with operational duties including manager on duty responsibilities.
• Assist in managing customer service initiatives and satisfaction measurement programs.
• Develop strong retailer relations by understanding retailer business.
• Solicit retailer participation and integration into marketing programs to promote their business and add value to the overall center plan.
• Ensure center aesthetics and marketing activations are on-brand.

What is important to us

Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics. We are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.

Join us in Creating Sustainable Places That Reinvent Being Together!

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing
• Industries: Real Estate and Retail

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.