MSB Resources is hiring: Marketing Director in Town of Florida

Overview

We’re seeking a dynamic Marketing Director to lead strategy and execution for a portfolio of affordable/workforce housing communities across Florida. You’ll guide a team of marketing coordinators, collaborate directly with developers/owners, and bring creative, big-picture ideas to drive results. Ideal candidates are based in Dade, Broward, or Palm Beach Counties, thrive in a fast-paced environment, and are eager to take on a leadership role within a marketing department.

Responsibilities

• Develop and execute strategic marketing plans for affordable and workforce rental housing communities with the goal of increasing visibility, lease-ups, and community engagement
• Lead marketing initiatives from project inception to lease-up, tailoring efforts to meet the specific needs of local markets and income-restricted audiences
• Oversee marketing for multiple affordable and workforce housing developments in coordination with internal teams and external partners
• Create marketing budgets to support all marketing initiatives throughout all project stages
• Build brand positioning and messaging strategies, including a focus on the value of affordability, accessibility, and community impact
• Implement marketing initiatives for each project, including brochures, sales presentations, ads, promotional items, buyer gifts, eblasts, websites, location maps, signage, photography, video, and print production
• Collaborate with the marketing coordinator for digital project updates, familiarity with SEO, SEM, display ads, email marketing, website and social media
• Support property-level outreach efforts, including community events, local partnerships, and leasing initiatives
• Ensure marketing strategies align with federal and state affordable housing compliance and fair housing regulations
• Develop appropriate measurement tools to monitor the effectiveness and overall success of various marketing efforts
• Oversee three direct reports

Skills

• Excellent interpersonal, communication, selling, and negotiation skills
• Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing
• Flexibility to work varied schedules, including weekends, evenings, and holidays
• Ability to handle multiple projects simultaneously and think strategically
• Ability to communicate with all levels within the organization, and the ability to work and learn independently
• Creative and innovative approach to solving problems and resolving issues

Qualifications

• BA or BS degree with emphasis in marketing, public relations, or mass communication
• 4 – 6 years of previous experience in strategic marketing, project management, event coordination, media relations, advertising, and digital marketing
• Knowledge of real estate marketing is a plus
• Open to occasional travel
• Bilingual Spanish a plus

Apply today for immediate consideration or reach out to Aimee Long for more details! 215-661-8834 x 106 aimee@msbresources.com