Marketing Specialist Job at Blue Magma Residential in Atlanta

Job Summary

We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing and a passion for creating effective marketing strategies that drive engagement.

Total Rewards

• Paid Time Off
• Health, life, vision, dental, disability, and AD&D insurance
• Flexible Spending Accounts/Health Savings Accounts
• 401(k)

Responsibilities

• Develop and implement comprehensive marketing strategies across multiple channels, including digital, print, and social media.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Optimize website content for SEO to improve organic search rankings and drive traffic.
• Create engaging content for various platforms, including blogs, social media posts, email campaigns, and website copy.
• Manage social media accounts and develop targeted advertising campaigns on platforms like Facebook and Google AdWords.
• Utilize marketing automation tools to streamline processes and enhance lead generation efforts.
• Analyze campaign performance using Google Analytics and other analytics tools to measure effectiveness and ROI.
• Collaborate with the leasing teams to align marketing efforts with occupancy goals and strategies.
• Assist in budgeting for marketing initiatives and track expenditures against the budget.
• Stay updated on industry trends and emerging technologies to ensure our strategies remain competitive.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in digital marketing, including SEO, content marketing, email marketing, and performance marketing.
• Proficiency in Adobe Creative Suite for creating visual content.
• Familiarity with WordPress for website management and HTML for basic coding tasks.
• Strong copywriting skills with the ability to create compelling content tailored to different audiences.
• Experience with B2B marketing strategies is preferred.
• Knowledge of e-commerce platforms and online advertising sales is a plus.
• Excellent research skills with the ability to analyze data effectively.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

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