Sconza Candy Company is hiring: Marketing Director in Oakdale

Overview Join to apply for the Marketing Director role at Sconza Candy Company . Since 1939, Sconza Chocolates has been delighting generations of consumers with irresistible confections. We are a 4th-generation family-owned business that blends tradition with bold innovation, crafting everything from everyday favorites to premium treats. We are one of the largest private label candy companies in the country, trusted by leading retailers and loved by customers nationwide. Working at Sconza means joining a company with scale, stability, and a reputation of quality, while fostering creativity, collaboration, and entrepreneurial spirit. Location: Modesto, CA Salary: $160,000.00 - $180,000.00 per year Employment type: Full-time Seniority level: Director Job function: Marketing and Sales Industries: Food and Beverage Manufacturing Notes: Referrals increase your chances of interviewing at Sconza Candy Company. Sign-in to set job alerts for “Marketing Director” roles. Key Responsibilities Develop and implement comprehensive marketing plans, including promotional calendars and programs that drive seasonal, retail, and e-commerce initiatives. Develop go-to-market strategies by channel (retail, e-commerce, and alternative) to support the product portfolio and innovation pipeline. Establish and grow market share by delivering measurable ROI across B2C and B2B. Lead branding and packaging initiatives to strengthen consumer awareness and preference. Develop integrated content for social media, digital platforms, and events that support brand and business initiatives. Ensure brand consistency across all consumer and partner touchpoints. Collaborate with Sales leadership on programs to drive revenue across all channels of trade. Manage company websites and digital marketing programs; establish KPIs and provide routine reporting to validate results and optimize performance. Partner with cross-functional teams and agency partners to execute campaigns that support retail and B2B growth. Manage the marketing budget to maximize ROI while driving revenue and brand equity. Organize work, direct the marketing team's workload, and ensure deadlines and priorities are met efficiently. Foster a results-oriented culture that values innovation, accountability, and cross-departmental collaboration. Competencies Exceptional verbal and written communication skills Strong organizational and project management skills Ability to thrive in a fast-paced, dynamic environment High attention to detail with a commitment to quality Proficiency with content management, marketing automation, and CRM tools Experience in budget management, forecasting, and ROI analysis Strong analytical skills with the ability to translate data into actionable insights Creativity and innovation in marketing strategy and execution Education & Experience Bachelor's degree in Marketing, Advertising, Business Administration, or related field required Consumer Packaged Goods (CPG) industry experience strongly preferred 10-15 years of progressive marketing experience, including leadership of small to mid-size teams Proven success in developing and executing multi-channel marketing programs (social, digital, e-commerce, retail, events, and email marketing) Demonstrated expertise in brand development, go-to-market strategy, and product launches Excellent copywriting, proofreading, and storytelling abilities Ability to independently move projects forward, prioritize tasks, and meet deadlines Track record of driving measurable ROI through innovative, data-driven marketing initiatives Notes Salary: $160000.00 - $180000.00 per year #J-18808-Ljbffr