Director, Creative Strategist Job at Gondola in New York

Major League Soccer (MLS) is seeking an experienced and dynamic Creative Strategist to lead the development of compelling creative strategies that elevate our brand and engage diverse audiences. This role is pivotal as we shape and evolve the MLS brand’s storytelling and vision across all consumer touchpoints.
As a key strategic leader within the creative team, the ideal candidate is a strategic thinker that will bridge the gap between creativity and business objectives, partnering closely with teams — including marketing, design, and external agencies—to deliver compelling narratives that resonate with diverse audiences, ensuring consistency and creativity at every stage of concepting, development, and execution. Reporting directly to the Creative Director, you will play an instrumental role in defining the voice, vision, and storytelling framework of MLS, ensuring a cohesive brand experience across all consumer touchpoints.
Responsibilities Spearhead the creation of innovative brand narratives, campaign concepts, and messaging frameworks that drive brand growth, engagement, and cultural relevance.
Serve as the lead strategic liaison between creative, marketing, and external partners, aligning business goals while pushing creative boundaries.
Uphold and evolve MLS’s brand identity, ensuring consistency of tone, voice, and visual storytelling across all platforms and initiatives.
Provide strategic direction to the cross-functional marketing org, creative team, and external agencies and partners to ensure a cohesive and impactful execution of creative ideas that resonate and grow the MLS brand and fandom.
Champion the use of storytelling as a strategic tool to connect with diverse audiences across all platforms.
Oversee multiple projects simultaneously, ensuring timelines and quality standards are met.
Stay ahead of industry trends, audience behaviors, and cultural movements to inform and inspire groundbreaking creative work.
Lead and mentor a team member dedicated to creative strategy, fostering a culture of innovation, growth, and collaboration.
Qualifications Bachelor’s Degree Required
8+ years of relevant professional experience in agency and/or client-side creative strategy or brand strategy roles.
A proven ability to influence brand direction and drive business impact through creative storytelling.
Deep understanding of diverse audiences and the ability to craft inclusive, resonant messaging.
Ability to manage multiple projects in a fast-paced environment without compromising quality.
Proficiency in Google suite of products (Google Slides, Sheets, Docs, etc.).
Proficiency in project management tools.
High-level of commitment to a quality work product and organizational ethics, integrity and compliance.
Strong interpersonal skills and the ability to effectively communicate, both verbally and in writing.
Demonstrated decision making and problem-solving skills.
High attention to detail with the ability to multi-task and meet deadlines with minimal supervision.
Proficiency in Word, Excel, PowerPoint and Outlook.
Desired Skills Knowledge of the Spanish Language (business proficiency).
Knowledge of the sport of soccer.
Major League Soccer offers a competitive starting base salary of $115,000 - $135,000, based on individual qualifications, market financials, and operational business needs. We are committed to providing a Total Rewards package that attracts, supports, engages, and retains talent. Our benefits package includes comprehensive medical, dental, and vision coverage, a $500 wellness reimbursement, generous PTO, and a hybrid office/remote work schedule to promote work-life balance.
We believe in the power of in-person collaboration to fuel creativity, strengthen connections, and cultivate a vibrant workplace. As a result, employees are required to work from an MLS office at least four days a week. We understand the value of balance, so employees also have the flexibility of working remotely on Fridays, along with the option to take up to two additional remote flex days each month.
At Major League Soccer, we are proud to be an equal opportunity employer. We value diversity and inclusion and believe that a diverse workforce enhances our ability to compete in the marketplace. We are committed to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
We are dedicated to ensuring that individuals with disabilities are provided reasonable accommodation throughout the job application or interview process, essential job functions, and other benefits and privileges of employment. If you require accommodation, please contact us to request it.

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In Summary: Major League Soccer (MLS) is seeking an experienced and dynamic Creative Strategist to lead the development of compelling creative strategies that elevate our brand and engage diverse audiences . The ideal candidate is a strategic thinker that will bridge the gap between creativity and business objectives . Reporting directly to the Creative Director, you will play an instrumental role in defining the voice, vision, and storytelling framework of MLS .

En Español: Major League Soccer (MLS) está buscando un estratega creativo experimentado y dinámico para liderar el desarrollo de estrategias creativas convincentes que eleven nuestra marca e involucren audiencias diversas. Este papel es fundamental a medida que moldeamos y desarrollamos la narración y visión de las marcas MLS en todos los puntos de contacto del consumidor. Como líder estratégico clave dentro del equipo creativo, el candidato ideal es un pensador estratégico que cerrará la brecha entre la creatividad y los objetivos empresariales, asociándose estrechamente con equipos incluyendo marketing, diseño y agencias externaspara ofrecer narrativas atractivas que resuenan con diferentes públicos, asegurando consistencia y creatividad en cada etapa de concepción, desarrollo y ejecución. Informando directamente al Director Creativo, desempeñará un papel fundamental en la definición del marco de voz, visión y narración de MLS, garantizando una experiencia de marca cohesiva a través de todos los puntos de contacto de los consumidores. Responsabilidades Dirigir la creación de narrativas innovadoras de marca, conceptos de campaña y marcas de mensajería que impulsen el crecimiento de la marca, el compromiso y la relevancia cultural. Servir como la conexión estratégica líder entre socios creativos, de marketing y externos, alinear las metas empresariales mientras se empujan fronteras creativas. Mantener y evolucionar la identidad de marca MLSs, garantizar la coherencia de PowerPoint, voz y narrativa visual en todas las plataformas e iniciativas. Proporcionar una dirección estratégico a los órganos interfuncionales de mercadotecnia, equipos creativos y asociados externos para asegurar una ejecución rápida y cohesionada de ideas que resuelvan el creatividad y la gestión de la calidad de productos y diseño de la línea de trabajo. Estamos comprometidos a proporcionar un paquete de recompensas totales que atrae, apoye, involucra y retiene talentos. Nuestro paqueto de beneficios incluye cobertura médica integral, dental y visual, una compensación de bienestar de $500, PTO generoso y un horario de trabajo híbrido / remoto para promover el equilibrio entre la vida laboral y la vida personal. Creemos en el poder de la colaboración en persona para fomentar la creatividad, fortalecer las conexiones y cultivar un lugar de trabajo vibrante. Como resultado, se requiere que los empleados trabajen desde una oficina MLS al menos cuatro días por semana. Entendemos el valor del equilibrio, así como también tenemos la flexibilidad de trabajar remotamente los viernes, junto con la opción de tomar hasta dos días flexibles adicionales cada mes. En Major League Soccer, estamos orgullosos de ser un proveedor de oportunidades iguales. Si necesita alojamiento, póngase en contacto con nosotros para solicitarlo. #J-18808-Ljbffr