Head of Social and Influencer Marketing Job at Gusto in Phoenix

Overview Join to apply for the Head of Social and Influencer Marketing role at Gusto . About Gusto, we’re on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy. About The Role As the Head of Social and Influencer Marketing, you will define and lead Gusto's social and influencer strategy to significantly grow brand awareness, engagement, and consideration among small businesses and their advisors . You will be responsible for building, managing, and developing a high-performing team, overseeing all social channels, content strategy, and end-to-end influencer programs. You’ll work closely with brand, product marketing, sales, and PR teams to ensure a consistent, compelling, and integrated brand voice across all social touchpoints, driving measurable impact on our B2B growth objectives. You’re a visionary leader, deeply analytical, and customer obsessed , with a proven track record of scaling social and influencer initiatives. About The Team This role is a key leadership position within our marketing organization, vital for shaping Gusto's public presence and accelerating growth across direct and indirect channels. We are a team that combines creativity, data-driven insights, and cross-functional collaboration to design campaigns that reach, engage, and convert the right audiences at scale. You will build and empower a team dedicated to fostering vibrant communities and amplifying our message, contributing to Gusto's mission to serve over 400,000 small businesses, and we’re just getting started. Here’s What You’ll Do Day-to-day Develop and execute a comprehensive social media and influencer marketing strategy aligned with business objectives, brand guidelines, and B2B audience needs. Lead, mentor, and grow a team of social media and influencer marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement. Oversee content strategy, creation, and distribution across all owned social channels (e.g., LinkedIn, Meta, YouTube, TikTok), ensuring brand consistency and engagement. Design, launch, and manage end-to-end influencer programs that drive authentic advocacy, reach new audiences, and generate measurable results for B2B segments. Establish and evolve community management best practices, ensuring timely and engaging interactions with our audience. Partner closely with Brand, Product Marketing, PR, and Sales teams to integrate social and influencer efforts into broader campaigns and product launches. Define key performance indicators (KPIs), conduct regular analysis of social media and influencer performance, and provide actionable insights to optimize strategy and demonstrate ROI. Manage budgets, agency relationships, and social media tools/platforms effectively. Stay abreast of emerging social media trends, platforms, and technologies (including AI advancements) to identify new opportunities for growth and innovation. Here’s What We’re Looking For 12+ years of overall marketing experience, with at least 5+ years specializing in social media and influencer marketing, and 3+ years in a leadership role managing a team. Proven track record of building and scaling social media and influencer programs for B2B brands, demonstrating measurable growth in awareness, engagement, and lead generation. Deep expertise in developing content strategies tailored for various social platforms and audience segments. Strong understanding and hands-on experience with social media management platforms, analytics tools, and influencer marketing platforms. Exceptional analytical skills: ability to interpret complex social data, measure campaign effectiveness, and translate insights into strategic recommendations. Our cash compensation amount for this role is targeted at $169,000 - $200,000/yr in Denver, Phoenix, and Atlanta, and $200,000 - $240,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above. Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale. Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you. Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer. Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice. Details Seniority level: Executive Employment type: Full-time Job function: Marketing and Sales Industries: Software Development Gusto is an equal opportunity employer. We value diversity and inclusion and encourage applicants from all backgrounds to apply. #J-18808-Ljbffr In Summary: Gusto is on a mission to grow the small business economy . Head of Social and Influencer Marketing will lead Gusto's social and influencer strategy . You will be responsible for building, managing, and developing a high-performing team . You’re a visionary leader, deeply analytical, and customer obsessed . En Español: Con los equipos de Denver, San Francisco y Nueva York, estamos orgullosos de apoyar a más de 400.000 pequeñas empresas en todo el país, y estamos construyendo un lugar de trabajo que represente y celebre a nuestros clientes. Aprenda más sobre nuestra filosofía Total Rewards. Este papel es una posición de liderazgo clave dentro de nuestra organización de marketing, vital para dar forma a la presencia pública de Gusto y acelerar el crecimiento en canales directos e indirectos. Somos un equipo que combina creatividad, información basada en datos y colaboración interfuncional para diseñar campañas que alcancen, involucren y conviertan al público adecuado a gran escala. Construirás y empoderarás un equipo dedicado a fomentar comunidades vibrantes y amplificar nuestro mensaje, contribuyendo a la misión de Gusto de servir a más de 400,000 pequeñas empresas, y acabamos de comenzar. Aquí está lo que haremos día a día Desarrollar y ejecutar una estrategia integral de marketing de medios sociales e influencers alineada con los objetivos del negocio, las pautas de marca y las necesidades de audiencia B2B. Dirigir, asesorar a profesionales de LinkedIn y desarrollar un equipo de gestión de redes sociales y colaboradores, fomentando una mejor estrategia de innovación, mejora e interacción social, así como crear mejores prácticas de intercambio de contenidos con nuestros propios clientes (e.g. Colaborar estrechamente con equipos de Brand, Product Marketing, PR y Sales para integrar los esfuerzos sociales e influencers en campañas e lanzamientos de productos más amplios. Definir indicadores clave de rendimiento (KPIs), realizar análisis periódicos del desempeño de las redes sociales y influencer, y proporcionar conocimientos prácticos para optimizar la estrategia y demostrar el ROI. Gestionar presupuestos, relaciones de agencias y herramientas/plataformas de medios sociales eficazmente. Mantenerse al tanto de las tendencias emergentes de los medios sociales, plataformas y tecnologías (incluyendo avances en IA) para identificar nuevas oportunidades de crecimiento e innovación. Aquí está lo que buscamos Para 12+ años de experiencia general, con al menos 5+ años especializados en medios sociales y marketing de influencia, y 3 años en un papel de liderazgo administrando un equipo. Comprobado récord de creación y generación de habilidades de gestión de medios de comunicación social y programas de administración de B2B para empresas expertas, llevar a cabo mediciones de mercadotecnia avanzadas y desarrollar una amplia capacidad para medir el crecimiento de la audiencia y la participación en diversas plataformas sociales, así como comprometer sus capacidades estratégicas e analíticas de trabajo: Nuestra cantidad de compensación en efectivo para este papel está dirigida a $169,000 - $200,000 / año en Denver, Phoenix y Atlanta. Las mismas expectativas de oficina se aplican a todas las funciones Symmetry, la subsidiaria de Gusto, cuya oficina física se encuentra en Scottsdale. Nota: Las expectativas del despacho de San Francisco abarcan tanto las áreas metropolitanas de San José como San Francisco. Cuando se apruebe trabajar desde un lugar diferente al despacio de gusto, se requiere que el empleador encuentre una conexión con Internet fiable, consistente y constante. No discriminamos en la contratación o cualquier decisión de empleo basada en raza, color, religión, origen nacional, edad, sexo (incluyendo embarazo, parto o afecciones médicas relacionadas), estado civil, ascendencia, discapacidad física o mental, información genética, estatus del veterano, identidad de género u expresión, orientación sexual u otra característica legalmente protegida aplicable. Gusto considera a los solicitantes calificados con antecedentes penales, consistente con las leyes federales, estatales y locales aplicables.