Depop is hiring: Head of Social and Influencer Marketing (US) in New York

Head of Social and Influencer Marketing (US) Depop is hiring for the Head of Social and Influencer Marketing (US). This role leads the strategy and execution for Depop’s organic social media and influencer efforts, with a strong focus on the US market. About Depop Depop is the community-powered circular fashion marketplace. With a community of over 35 million users, Depop aims to make fashion circular and redefine fashion consumption. Founded in 2011, the company is headquartered in London, with offices in New York and Manchester, and became a wholly-owned subsidiary of Etsy in 2021. Our mission is to create an inclusive environment and reflect the diversity of the communities we serve. We are an equal opportunity employer and are committed to fairness in our recruitment processes. About the Role We are looking for a Head of Social + Influencer Marketing to set the vision and lead execution for Depop’s organic social media and influencer strategy across our key global markets, with a strong focus on the US. This newly combined function will drive brand health, global strategic direction, and growth. You’ll report to the Senior Director of Brand Strategy & Creative, lead a team across London and New York, and collaborate with Global Brand, Marketing, Creative, and Product teams. This role is based in our New York office in Brooklyn. Key Responsibilities Strategy & Planning: Develop and deliver a cohesive global organic social media and influencer marketing strategy aligned with business objectives. Strategy & Planning: Lead initiatives to increase brand awareness and share of voice; identify collaboration opportunities with paid teams to maximize reach of social content. Execution & Delivery: Oversee always-on and campaign-based initiatives; ensure integration between social and influencer workstreams. Execution & Delivery: Manage external agency relationships to ensure high-quality output. Reporting: Refine performance measurement frameworks and listening data; introduce new tools where appropriate. Reporting: Track performance and present data-led reports to senior stakeholders. Collaboration: Partner with senior marketing leaders to align priorities and optimize cross-functional ways of working. Collaboration: Collaborate with Product leadership to enhance in-app and web brand experience. Team Leadership & Development: Lead and develop a high-performing team across London and New York; set goals and support career progression. Budget Management: Manage the team budget across markets and allocate resources effectively. About You Proven track record in social media and influencer marketing, ideally in a high-growth tech, social marketplace, or fashion e-commerce environment. Deep understanding of US and UK social media and celebrity/influencer landscapes. Creative, strategic thinker with strong storytelling instincts. Experience building relationships with platform leads (e.g., Instagram, TikTok) to drive collaboration and visibility. Skilled in organization, project management, and data analysis; able to navigate fast-paced environments. Experience both in-house and agency-side is a plus. Ability to translate social and influencer performance data into actionable insights that shape strategy. Excellent written and verbal communication, with understanding of customer and media communication. Proven leadership skills with experience building and managing high-performing teams. Why this role is exciting Impact at scale: Own the combined global strategy for social and influencer marketing. Creative freedom: Develop bold, culturally relevant ideas and experiment with new formats and partnerships. Global influence: Lead activity across multiple markets with a unified global brand presence. Cross-functional reach: Work with senior leaders across Brand, Marketing, Product, and Creative. Team leadership: Build and grow two teams now combined into one function. Cultural brand: Join a purpose-led business at the intersection of fashion, sustainability, and community. Benefits & Additional Information Health + Mental Wellbeing: Healthcare access with Bupa, counselling resources, EAP, and other wellbeing programs. Work/Life Balance: Generous leave, volunteering time, sabbatical after five years, flexible hybrid working, dog-friendly offices, and international work options. Family Life: Paid parental leave, IVF leave and related programs. Learn + Grow: Budget for conferences and learning subscriptions; mentorship programs. Your Future: Life insurance and pension matching. Depop Extras: Free shipping on Depop sales within the UK; celebrations for milestones. Location: New York, NY (Brooklyn). Seniority level: Director. Employment type: Full-time. Job function: Marketing and Sales. Industries: Software Development. #J-18808-Ljbffr