Casper
Overview
Casper Commercial Marketing team is looking for a Visual Merchandising Manager to bring the Casper brand to life via strategic and compelling in-store visuals across our growing Retail and Wholesale channels. In this role you will be part of a dynamic, creative team where you will work cross-functionally to ensure that all Casper Retail and Wholesale Visual Merchandising is in line with brand standards. The position reports directly to the Director of Commercial Marketing. The role requires attention to detail, a passion for brand and visual creative, and process-minded thinking. A strong interest in physical retail environments, visual merchandising and sleep is preferred.
Casper (Casper.com) believes everyone should sleep better. The Sleep Company has a full portfolio of obsessively engineered sleep products—including mattresses, pillows, bedding, and furniture—designed in-house by the Company’s award-winning R&D team at Casper Labs. In addition to its e-commerce business, Casper has Sleep Shops across North America and its products are available at a growing list of retailers. We are committed to building a diverse and inclusive workforce that represents all dreamers equally.
Responsibilities
Create and deploy engaging, on-brand retail visual directives to the fleet while ensuring executional excellence
Concept visual planograms and renderings to guide store teams on retail visual merchandising directives
Manage the retail visual calendar and partner with store teams to set clear milestones for efficient project management
Oversee the visual planning of new store openings, relocations and wholesale installations
Develop VM training tools to educate our Retail & Wholesale field teams and ensure strong visual standards, while serving as a resource for review and feedback
Partner with the Environments team in development of displays, fixtures and signage that support in store and account objectives
Track business performance to guide merchandising decisions and build better performing visuals in-store
Collaborate with Retail, Wholesale and Environments teams for ongoing signage and POP needs, including vendor setup, production and rollout
Work closely with the Creative team to ensure understanding of evergreen and seasonal brand creative in order to translate into retail and wholesale visual direction
Travel and support Visual Merchandising in the field when necessary, including store openings and customer & trade events
Foster strong business relationships with cross-functional partners and use the Casper mission statement to guide decision-making
Qualifications
Has 5-7 years of experience in a corporate visual merchandising position, ideally supporting both retail and wholesale
Expert skills in InDesign, Photoshop, Lightroom and Illustrator
Proficient in SketchUp Pro or other 3D software
Strong point of view around home decor, fashion and product styling
"No task too small, no task too big" attitude
Willing to take initiative and ownership of Visual Merchandising projects
Excellent communication skills across all channels and experience communicating across all levels of a corporate organization
Up to 20% travel for new store openings, trade events, retail installations
Role requires working onsite at our NYC office as a hybrid employee; candidates based in Richmond, VA may work from our Richmond office
Compensation and Benefits
Targeted Annual Base Salary Range: $105,000-120,000 USD
Casper’s compensation philosophy ensures that the actual base salary is based on factors including but not limited to skills, education, experience, special training, time in position, and/or years of service. We offer a comprehensive benefits package, wellbeing resources, and other perks including:
Medical, vision, and dental insurance
Paid Time Off to recharge
Dream-worthy gifted products after tenure milestones
Employee Discount and product discounts for friends and family
And more
Location and Travel
This role is onsite at the NYC office as a hybrid employee; open to candidates based in Richmond, VA who can work from the Richmond office. Up to 20% travel required.
Additional Information
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