KHBS/KHOG 40/29 & THE ARKANSAS CW
KHBS/KHOG 40/29 & THE ARKANSAS CW is hiring: Creative Services Director in Roger
KHBS/KHOG 40/29 & THE ARKANSAS CW, Rogers, AR, US, 72758
Overview Creative Services Director role at KHBS/KHOG 40/29 & THE ARKANSAS CW. You will create and develop targeted, research-driven marketing/promotional campaigns that connect our brand to viewers across multi-media platforms. You are strategic and creative, using the latest marketing trends, and can manage numerous projects simultaneously while elevating the look and feel of our station's brand. You will manage and inspire a team of creative personnel and help develop and produce targeted, research-driven promotional campaigns across all broadcast and digital platforms. You will report to the General Manager.
Responsibilities Create, lead, and implement the brand marketing of the station
Manage production of compelling image, sweeps and special event campaigns for all platforms
Directly produce or manage the creative team on the production of brand-targeted station/news image, targeted special reports, daily topicals, commercials, programming, and special event campaigns for all platforms
Schedule staff station promotional events
Provide inspiration and direction to grow the creative team skills
Special projects coordination and fulfillment
Produce and post targeted social media marketing
Identify dynamic multi-platform strategies to increase station brand awareness and ratings
Manage daily promotional on-air content and inventory for daily on-air logs
Attend outside community functions or meetings
Identify strategies for increasing station brand awareness and resonance
Liaison with network, syndicators, community leaders regarding station promotional activities
Develop and monitor annual department budget and expenses
Requirements 5 years in station marketing/promotion/brand management
Must be creative, a compelling writer, videographer/photographer, editor, and be able to use research to meet station goals
Working knowledge of Adobe Creative Suite, videography, photography, Wide Orbit and ENPS
Lead, create, critique creative concepts and graphic treatment to be incorporated into the station brand
Can collaborate and communicate with news staff and station personnel
Will critique graphic treatment to be incorporated into the station brand
Valid driver's license (hire is contingent on good driving record)
Related military experience will be considered
In-person attendance is required
Diversity Statement At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. We believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate and representative of the communities we serve.
Benefits Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits:
Medical | Dental | Vision
401(k) matching
Emotional Wellness Support
Paid Time Off
Paid Parental Leave
LGBTQ+ Health Services
Additional benefits to meet your and your family's needs
About Us Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as a leading broadcasting company with numerous awards for journalism, innovation, and community service.
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