Content Specialist Job at Genesis Health Clubs in Wichita

Benefits 401(k) 401(k) matching Dental insurance Employee discounts Health insurance Paid time off Vision insurance You’ll be the day-to-day creator behind Genesis Health Clubs’ member-facing content—writing, building, and shipping emails, social posts, and light landing-page content that’s on-brand, timely, and effective. You’ll partner closely with design, video, CRM/Lifecycle, and field marketing to keep our calendars full and our campaigns performing. What you'll Do Email & SMS Draft subject lines, copy, and CTAs; build and QA sends (links, images, tracking); coordinate segments with CRM. Support lifecycle programs (onboarding, win-backs, referrals) with variants for A/B testing. Social Media Write and schedule posts across platforms; moderate comments and DMs; track engagement and report weekly. Keep a living content calendar; partner with club teams to source stories and UGC. Creative Production In partnership with creative team assemble simple assets (image crops, reels, story frames) and collaborate with designers/video on larger needs. In-Club & Event Support Package copy for flyers, door hangers, and screens; help cover grand openings and community events. Publishing & Governance Maintain voice/tone and brand standards; proof for grammar and accuracy; ensure timely approvals and on-time sends. Reporting Track core KPIs (open rate, CTR, CVR, engagement, list growth) and share insights to inform the next sprint. What Success Looks Like (Outcomes) Consistent, on-brand email and social cadence that supports promotions, openings, and member communications. Measurable improvement in engagement and conversion from creative/testing iterations. Smooth collaboration with design/video and field teams; fewer last-minute edits and faster ship cycles. Qualifications 2–4 years creating marketing content (email, social, blog/landing-page copy) in-house or agency. Strong writing chops—clear, concise, and on-brand; comfortable adapting voice for different audiences. Working knowledge of an email/SMS or marketing automation platform (HubSpot a plus). Basic design/video familiarity (image sizing, short-form video cuts); comfortable collaborating with creative teams. Organized and deadline-driven; able to manage calendars and multiple requests from clubs and departments. Willing to support occasional evening/weekend events or big launches. Nice to Have Light HTML/CSS for email tweaks, UTM tagging, and QA. Photography/UGC capture skills; comfort on set during shoots. Experience in multi-location fitness, retail, or hospitality #J-18808-Ljbffr