Boot Barn
Sr. Graphic Designer – Boot Barn
Boot Barn is seeking an experienced and strategic Senior Graphic Designer to join our dynamic in-house Marketing Design Team. This role plays a pivotal part in shaping and executing high-impact, multichannel campaigns that elevate the Boot Barn brand across digital, print, retail, and experiential platforms. The ideal candidate is a conceptual thinker, skilled visual storyteller, and creative leader who thrives in a fast-paced, collaborative environment.
Summary
Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other.
Essential Duties And Responsibilities
Lead conceptual development and execution of major multi-channel campaigns, ensuring alignment with brand strategy and marketing goals.
Translate complex marketing objectives into compelling visual stories and experiences across print, digital, and experiential platforms.
Drive the evolution of brand aesthetics and visual systems in collaboration with the Sr. Design Manager.
Independently manage end-to-end design of high-visibility projects (e.g., national campaigns, seasonal creative, retail environments, brand activations).
Assist with direction for seasonal direct mail photography, campaign visuals for print pieces and initiatives with a keen eye for storytelling, mood, and composition.
Maintain an exceptional standard of design quality, detail, and consistency.
Partner closely with internal teams and external agencies to shape cohesive campaign and brand execution.
Participate in strategic planning discussions, translating business goals into clear visual directions and creative briefs.
Manage multiple projects simultaneously while maintaining attention to detail.
Develop and refine templates for efficiency while allowing for creative flexibility when needed.
Work on both print and digital designs, ensuring deliverables are optimized for their respective platforms and formats.
Prepare high-quality production files with accuracy, including proper color management, resolution, and print specifications.
Demonstrates high level of quality work, attendance and appearance, and maintains a professional demeanor in communication and teamwork with customers, peers, and management.
Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
Performs any other duties that may be assigned by management.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Design, Art/Creative, and Information Technology
Industries: Retail
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