Addison Group
Addison Group is hiring: Marketing Coordinator in Springfield
Addison Group, Springfield, VA, US, 22161
Addison Group's client is actively searching for a new Marketing Coordinator to join the team! Our client is based in the Springfield, VA area and is fully on-site. This is a permanent role with a salary range of $65,000-$70,000 based upon experience. The ideal candidate comes with at least 2-5+ years of marketing experience. The ideal candidate will be responsible for theday-to-day implementation of field-facing marketing and public relations activities. With a heavy focus on data tracking, reporting, and analysis, the Marketing Coordinator assures accurate and complete compliance with retail incentive programs.
Responsibilities:
Marketing & Promotions
Implement and coordinate field-facing marketing initiatives and promotions.
Participate in key marketing and branding meetings.
Maintain accurate station profiles (POP sizes, images, hours of operation).
Order, track, and manage branded/operational materials (e.g., POP, uniforms, CPG items).
Create and maintain the Marketing Handbook.
Track and report marketing program expenses.
Media Management
Draft radio ad scripts and visuals.
Manage and inventory marketing materials in storage.
Branding
Coordinate branding efforts across departments and with external contacts.
Track incentive programs and ensure delivery.
Maintain accurate projects and programs database.
Mystery Shop & Loyalty Programs
Collect and analyze station performance data from various brand programs.
Manage appeals for mystery shop scores monthly.
Develop improvement materials for field teams.
Track branding/loyalty program performance metrics.
Support event planning and execution for station promotions.
Public Relations
Support community/industry events and be present on-site.
Track and manage community service initiatives.
Handle customer feedback, complaints, and compliments.
Create presentation and communication materials as needed.
Digital Media
Update company website content and manage media presence.
Support digital marketing campaigns and social media initiatives.
Industry Association Management
Maintain company membership with industry associations.
Coordinate conference/meeting registrations and reporting.
General Support
Assist Director of PR & Marketing and Brand Manager with projects.
Perform other duties as assigned.
This role will require travel to sites across the Northern Virginia and DC area for events. A company vehicle is not provided.
Qualifications
2-5+ years' of marketing experience
BS/BA in Marketing, Communication, or a related field of study
Excellent writing and communication skills
Valid Driver's License
Proficiency in Microsoft Office: Excel, Word, Outlook, PowerPoint, and able to use MS Publisher
Familiar with content management systems including Canva and Adobe products (i.e., Illustrator, Photoshop, etc.) for graphic design/editing
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Seniority level Seniority level Associate
Employment type Employment type Full-time
Job function Job function Marketing and Public Relations
Industries Staffing and Recruiting
Referrals increase your chances of interviewing at Addison Group by 2x
Inferred from the description for this job Medical insurance
Vision insurance
401(k)
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