Arcosa Inc.
Join to apply for the Sr. Marketing Specialist role at Arcosa Inc.
Meyer Utility Structures is looking to add a Marketing Specialist to work in our Corporate Office in Memphis, TN office. This marketing professional will own broad marketing responsibilities for the business unit by owning the marketing budget, managing Meyer advertising and messaging, planning and executing all external marketing events, designing and creating marketing merchandise, and conducting market research to understand and communicate market trends (market size, current/future market capacity, market pricing, etc.).
We are a proud subsidiary of the infrastructure company, Arcosa, Inc. We commit to and pride ourselves on providing reliable structures, superior service, and product solutions. Meyer Utility Structures is an industry leader in the engineering design and fabrication of concrete, lattice, and tubular steel structures for transmission, distribution, and substation applications.
Responsibilities Own the marketing budget by aligning overall marketing spending with organizational goals, continuously tracking performance and making data-driven adjustments to maximize ROI
Plan and attend external marketing events and other hospitality events
Own the Meyer website
Own the Meyer LinkedIn profile page
Manage Meyer advertising and messaging
Create, install, and maintain a plant/site visitation program
Design/create marketing merchandise; manage merchandise inventory
Own marketing collateral development and dissemination
Respond to media requests and when necessary, initiate media coverage
Conduct market research:
Understand and communicate market trends (market size, current and future market capacity, market pricing, product demand, etc.); frequently provide projections
Research, understand, and relay competitor lead times and pricing
Monitor permit queues and advise Market Development Managers on opportunities
Parse and advise on QuickBase e-mails and other information from Yes Energy
At regular intervals, conduct customer surveys to ascertain voice-of-customer feedback
Consolidate responses into an easily digestible format
Requirements Bachelor’s degree in marketing or equivalent experience
Minimum 5 years of marketing experience
Business acumen, strategic planning, creativity, highly developed interpersonal skills, quantitative analytical abilities, communication skills, and a high drive for results
Experience in managing marketing strategy, market analysis, and budgeting processes is required
Ability to travel in the US and Mexico
Arcosa Inc. is an equal opportunities employer.
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