Lakeside HR Group
Lakeside HR Group is hiring: Marketing Specialist in Minneapolis
Lakeside HR Group, Minneapolis, MN, US, 55400
Title: Marketing Specialist
Location: New Brighton, MN
Compensation: $70K - $75K (open to discussion depending on experience)
About The Job:
Lakeside HR Group has been engaged by our client to recruit for a Marketing Specialist to join their team. Our client is dedicated to delivering proactive, strategic, and best-in-class IT support to small and medium-sized businesses and schools in the Minneapolis-St. Paul area. They were founded on the principle of being a true technology partner to their clients, helping them leverage IT to achieve their business goals. They are building a team of passionate, skilled, and client-focused professionals to grow with them from the ground up.
About You:
They are seeking a driven and results-oriented Marketing Specialist to spearhead their growth initiatives. The ideal candidate will have experience in B2B marketing within the (MSP) Managed Service Provider sector and a track record of successfully driving brand visibility, generating leads, and fostering client engagement. This is a roll-up-your-sleeves role with room to grow into greater strategic responsibility. You will have the opportunity to make a visible impact on a growing brand and help shape the future of their marketing function.
Key Responsibilities:
At Lakeside HR Group, we understand that finding the right job is essential for your career success. We are a boutique-style human resources consulting and recruiting firm dedicated to providing personalized, tailored solutions. When you partner with us, you are not just getting a recruiter; you are getting the entire Lakeside team working together to support your career goals.
Partner with us at Lakeside HR Group, where we are more than just a recruiting firm; we are your partners in achieving your career aspirations.
Location: New Brighton, MN
Compensation: $70K - $75K (open to discussion depending on experience)
About The Job:
Lakeside HR Group has been engaged by our client to recruit for a Marketing Specialist to join their team. Our client is dedicated to delivering proactive, strategic, and best-in-class IT support to small and medium-sized businesses and schools in the Minneapolis-St. Paul area. They were founded on the principle of being a true technology partner to their clients, helping them leverage IT to achieve their business goals. They are building a team of passionate, skilled, and client-focused professionals to grow with them from the ground up.
About You:
They are seeking a driven and results-oriented Marketing Specialist to spearhead their growth initiatives. The ideal candidate will have experience in B2B marketing within the (MSP) Managed Service Provider sector and a track record of successfully driving brand visibility, generating leads, and fostering client engagement. This is a roll-up-your-sleeves role with room to grow into greater strategic responsibility. You will have the opportunity to make a visible impact on a growing brand and help shape the future of their marketing function.
Key Responsibilities:
- Work closely with our leadership team and outside contractors to develop and execute comprehensive marketing strategies that support brand growth and client acquisition.
- Creating and developing the planning, creation, and distribution of high-quality content, including newsletters, blog posts, and email campaigns.
- Manage digital channels, including LinkedIn and other social media, email marketing, and website updates.
- Engage in events such as webinars, client roundtables, conferences, community engagements like the Minneapolis Regional Chamber of Commerce functions.
- Coordinate the development and inventory of branded items, sales collateral, and marketing materials.
- Partner with the sales team to support campaigns, develop lead-generation strategies, and update assets that support business development.
- Conduct ongoing analysis of industry trends, competitors, and customer needs.
- Maintain consistency in messaging, tone, and visuals across all internal and external communications.
- Serve as a connector between departments to ensure cohesive messaging, proactive planning, and execution of cross-functional marketing needs
- 3+ years of experience in a B2B marketing role, preferably in technology or professional services.
- Hands-on experience with digital marketing, content creation, and social media.
- Excellent project management and organizational skills; comfortable juggling multiple priorities.
- Strong writing and editing skills with attention to detail and brand voice.
- Demonstrated experience supporting business development through marketing.
- Comfortable working independently while managing external partners and internal stakeholders.
- Knowledge of the MSP business model and common service offerings
- Experience using a CRM or PSA platform like HubSpot for pipeline management.
- Demonstrated experience with digital marketing tactics, including SEO and social media marketing.
- Medical, Dental & Vision Insurance: 50% employer-paid coverage for the employee to keep you healthy.
- 401(k) Retirement Plan: Employer match of up to 4% to help you plan for the future.
- Disability Coverage: Short-term and long-term disability insurance included at no cost to you.
- Time Off: Enjoy 2 weeks of PTO and 2 weeks of unpaid time off annually
At Lakeside HR Group, we understand that finding the right job is essential for your career success. We are a boutique-style human resources consulting and recruiting firm dedicated to providing personalized, tailored solutions. When you partner with us, you are not just getting a recruiter; you are getting the entire Lakeside team working together to support your career goals.
Partner with us at Lakeside HR Group, where we are more than just a recruiting firm; we are your partners in achieving your career aspirations.