Marketing Coordinator Job at Inside Higher Ed in Greensboro

Overview Join to apply for the Marketing Coordinator role at Inside Higher Ed . Position open: 08/14/2025 – Close: 09/16/2025. FTE: 1.000. Work hours: 8 A.M. – 5 P.M., M-F; weekend or evenings as required for events. About the University Located in North Carolina’s third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 undergraduate programs and over 200 graduate programs. UNCG is recognized for academic excellence, access, and affordability. Position Details Position Type: Staff Functional Title: Marketing Coordinator Position Classification Title: Public Communications Specialist Career Banded Title: Public Communications Specialist Open Date: 08/14/2025 Close Date: 09/16/2025 Responsibilities Content Development (Writing, Editing) : Develop compelling and accurate written content for web, digital and print communications to engage prospective undergraduate Bryan School students and support strategic goals. Proofread and copy edit Bryan School marketing materials. Identify story opportunities and conduct interviews as needed with faculty, students, alumni, and other stakeholders. Other related duties, as assigned. Marketing Communications Plans : Collaborate with the Bryan School marketing team and stakeholders to develop marketing and communications calendars. Help develop and implement paid marketing campaigns. Leverage social media platforms, email marketing tools, and other channels to engage prospective students. Other related duties, as assigned. Promotional Materials (Design and Multimedia) : Create attractive, brand-compliant promotional materials for print and web. Design materials for paid advertisements, social media, the web, and other communications. Identify opportunities to capture and share stories through photo and video; edit content for social media, web, and other communications. Other related duties, as assigned. Analytics/Reporting : Measure the effectiveness of marketing campaigns and content by collaborating with the Bryan School marketing team and campus stakeholders to gather data and create reports on efficacy. General Program Support : Complete administrative tasks as needed (scheduling meetings, responding to internal customers, etc.). Other related duties, as assigned. Qualifications Minimum Qualifications : Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be from appropriately accredited institutions. Preferred Qualifications : Bachelor’s degree in marketing, communications, journalism, or business Minimum of 2 years of related industry experience Ability to create content for and report on the efficacy of digital marketing, email, web, and social media Excellent written, verbal, and interpersonal communication skills Experience with graphic design and video editing tools such as Illustrator, Photoshop, InDesign, and Premiere preferred Project management experience Experience with CRM platforms Additional Information Recruitment Range: $51,500 - $54,843 Org #-Department: Dean's Office - BE - 11801 FTE: 1.000 FLSA: Non-Exempt Open to Close Dates, etc.: Noted above in Open Date / Close Date Required Application Materials Resume Cover letter detailing personal qualifications as they relate to the position Link to a professional portfolio Writing samples List of references (at least three), including name, company, type of reference, email, and phone Applicants must complete and submit an electronic application in full detail for employment to be considered. Mailed resumes will not be accepted. Applications are not successfully submitted until an online confirmation number is received. Note Referral and additional job postings may be listed for related roles in Greensboro, NC. #J-18808-Ljbffr