Scheduling Institute is hiring: Social Media Manager in Alpharetta

Helping Doctors Get More New Patients | Practice Advisor + Talent Acquisition About Scheduling Institute Scheduling Institute helps private practices (dentistry, orthodontics, and other specialties) grow through world-class training, coaching, and impactful events. We’re an award winning, results-driven, high-energy team that values positivity and collaboration, while delivering a measurable impact for our clients. Location: Alpharetta, GA Department: Marketing Reports to: Director of Marketing Type: Full-time Position Overview We’re looking for a strategic, hands-on Social Media Manager who can turn ideas into engaging content and real business results. You’ll own our organic and paid social presence end-to-end—shaping strategy, creating compelling copy and visuals, managing community conversations, and driving qualified leads while strengthening relationships with current members. What You’ll Do (Responsibilities) Set the strategy: Build and maintain a channel strategy and content calendar across Facebook, Instagram, YouTube/Shorts, and test channels as appropriate to reach prospects and serve current members. Create high-performing content: Write scroll-stopping copy (posts, hooks, captions, scripts) and produce or direct assets (short-form video, carousels, reels, image posts) aligned to goals, voice, and brand standards. Drive lead generation: Launch and iterate organic + paid social campaigns with clear offers, UTM tracking, and landing page alignment; partner with Marketing Ops on audience building, retargeting, and CRM/Marketo workflows. Community management: Monitor comments/DMs, escalate service issues, and nurture conversation with a helpful, on-brand tone; implement a crisis-response and escalation playbook. Measure and optimize: Report weekly and monthly on KPIs (reach, engagement rate, CTR, CPL from social, assisted pipeline, retention/activation signals); run A/B tests on hooks, formats, and CTAs to improve results. Social listening & insights: Track industry trends, competitor moves, and member questions; bring insights to marketing and product teams to inform campaigns, offers, and content. Executive & creator enablement: Support leadership social presence and manage compliant influencer/partner collaborations with proper disclosures. Compliance & brand safety: Enforce brand guidelines and platform policies; ensure HIPAA-safe content (no PHI) and FTC-compliant disclosures on endorsements/UGC. Cross-functional collaboration: Work closely with Content, Creative, Events, Sales, and Coaching teams to amplify launches, webinars, case studies, and success stories. What You’ll Bring (Requirements) 3–5 years managing social for niche/B2B or professional services brands with measurable growth and lead-gen results. Exceptional writing and editing skills (short-form copy, hooks, video scripts, captions) with a portfolio of work that shows conversion-minded creativity. Demonstrated ability to plan multi-channel calendars, produce short-form video, and tailor content to platform norms and audience intent (especially Facebook/Instagram). Experience building lead funnels from social (audiences, offers, UTMs, basic attribution) and partnering with marketing automation (Marketo preferred) and CRM (Salesforce/HubSpot). Proficiency with social and creative tools (e.g., Meta Business Suite, YouTube Studio, later/Hootsuite/Sprout, Canva/Adobe, HeyOrca!/Hootsuite). Strong analytical skills: comfortable setting goals, pulling dashboards, and presenting insights to stakeholders. Influencer and channel partnership experience , including identifying, negotiating, and managing collaborations that drive growth. Compliance awareness: able to follow HIPAA-safe practices (no PHI) and FTC Endorsement disclosure rules in influencer/partner content. Organized, proactive, and curious —you ask great questions, learn fast, and ship high-quality work on deadline. Bonus Points Experience in business coaching or the private practice space (dentistry, orthodontics, healthcare). Paid social experience (Facebook/Instagram lead gen, reels, story ads), webinar and event amplification, or community groups management. Motion/video editing skills (CapCut, Premiere, After Effects) and/or on-camera presenting . SEO/content repurposing chops (turning podcasts, webinars, and talks into social series). What Success Looks Like (KPIs) Consistent growth in qualified social leads and assisted pipeline from priority platforms (esp. Facebook/Instagram). Healthy engagement rates and audience growth for target personas (owners, office managers, treatment coordinators). Reduced response times and improved member satisfaction in comments/DMs. Clear, repeatable playbooks for campaigns, reporting, and crisis escalation. 30/60/90-Day Plan (Expectations) 30 days: Audit channels, define goals, finalize voice & brand playbook; publish first calendar; stand up reporting. 60 days: Launch lead-gen campaigns with retargeting; implement social listening and community workflows; present first optimization wins. 90 days: Scale what works; roll out executive social program; deliver quarterly strategy with roadmap and forecast. Benefits & Compensation Competitive salary + performance bonus Medical insurance Vision insurance 401(k) #J-18808-Ljbffr