Lead Visual Content Specialist Job at The Pennsylvania State University in State

Overview Penn State's Office of Strategic Communications—the University's central public relations and marketing division—seeks an innovative Lead Visual Content Specialist (Principal Professional level) to join its award-winning creative team and contribute to the creative expression of the Penn State brand. The successful candidate will lead the visual content team, manage the video production process from concept to completion, and collaborate with stakeholders across academic, administrative, and research units to produce multimedia content that inspires audiences and supports institutional priorities. Due to in-person requirements, this position is expected to be in the office five days a week and will require occasional evening and weekend hours. Approval of remote and hybrid work is not guaranteed regardless of work location. Position Details The role involves day-to-day leadership of the visual content team and proactive management of video production from conception to completion, ensuring on-brand, on-trend creative solutions that strengthen the Penn State brand and align with the University's strategic priorities. Responsibilities Understand brand-level goals and translate them into effective, on-brand creative solutions. Lead the visual content team and manage resources to deliver compelling, differentiating multimedia content. Supervise staff and manage the team’s workloads. Research and develop content, brainstorm scripts, establish production schedules, conduct interviews, direct shoots, and edit components into cohesive brand storytelling products. Scan internal and external environments to identify opportunities to elevate the Penn State brand through storytelling. Communicate clearly with team members, leadership, and internal/external stakeholders. Remain knowledgeable about industry trends, technology advancements, and tools in visual storytelling. Preferred Skills and Experience The ideal candidate will: Have expert-level understanding of the film and video-production process (pre-production, production, post-production). Experience planning, supporting, and creating high-quality productions. Advanced knowledge of industry standards for content production. Understand trends in production, editing, motion design, including colorization and AI-assisted production optimization. Be able to interpret and create detailed communications, including executive summaries and technical documents. Be a collaborative, organized leader able to manage multiple priorities. Experience with directing crews and video productions, script writing, graphic design, motion design, and AI image generation for concepting are highly desired but not required. Minimum Education, Work Experience & Certifications Bachelor’s Degree + 8+ years of relevant experience, or an equivalent combination of education and experience. Certifications: None. Application Instructions Current Penn State employees (faculty, staff, technical service, or students) should log in to Workday to complete the internal application process. Do not apply here; apply internally via Workday. External applicants should click Apply to complete the external application process. Background checks and compliance: Employment will require successful completion of background checks in accordance with University policies. Penn State does not sponsor or provide visa sponsorship for staff employment. Applicants must be authorized to work in the U.S. Salary & Benefits Salary range: $68,200.00 – $102,300.00. Penn State provides a competitive benefits package, including comprehensive medical, dental, and vision coverage, retirement plans, paid time off, and a 75% tuition discount for employees and eligible dependents. For more details, please visit the Benefits Page. About Penn State’s Office of Strategic Communications As Penn State’s central public relations and marketing division, the Office leads branding, marketing, trademark, events, internal communications, social media, research communications, and crisis management for the university across campuses and locations. Security & Equal Opportunity Background checks are required. Penn State is an equal opportunity employer and provides employment opportunities without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. If you are unable to use our online application due to a disability, contact 814-865-1473. For compliance information, see the Pennsylvania Labor Law Posters and related resources. We are committed to equity, inclusion, and belonging for all members of the Penn State community. Note: This refined posting consolidates all essential information and removes duplicated sections and boilerplate that were present in the original text. Please apply directly for this job on the employer’s website. #J-18808-Ljbffr