Aristocrat Interactive is hiring: Marketing Manager in Detroit

Overview Join to apply for the Marketing Manager role at Aristocrat Interactive . Get AI-powered advice on this job and more exclusive features. At Aristocrat, we're committed to enriching happiness by utilizing the power of play. As a worldwide pioneer in gaming content and technology, we are seeking an outstanding Marketing Manager to join our ambitious team and spearhead digital marketing campaigns for the Michigan Lottery’s iLottery program. This role is critical in crafting and driving marketing strategies to ensure a flawless customer experience and top-tier program performance. Collaboration and inclusivity are at the core of our environment, nurturing a space where all team members can flourish. As a Marketing Manager, you will collaborate closely with cross-functional teams to implement and enhance marketing initiatives and have a pivotal role within our organization. If you aim to have a substantial impact and be part of a dynamic team that values innovation and excellence, this is the opportunity for you. What You'll Do Craft and roll out digital marketing strategies for the iLottery program's objectives and indicators, both short- and long-term. Strategically plan and prioritize acquisition and retention campaigns, player promotions, rewards initiatives, and engagement efforts. Research emerging acquisition channels and customer retention tactics to continuously improve program performance. Lead the iLottery marketing team, coordinating acquisition, CRM, dedication, digital engagement, and QA functions. Mentor a cross-functional team, encouraging a high-performing, collaborative culture through goal setting, mentoring, and performance management. Offer recommendations on A/B testing, audience segmentation, and campaign optimization, particularly targeting customer churn and lifetime value. Review and provide feedback on marketing content, including landing pages and social media posts. Review and suggest improvements to customer experience and purchase flows to refine conversion and retention. Monitor campaign performance, ensuring timely execution, budget adherence, and strategic alignment. Examine the performance of marketing campaigns, analyzing benchmarks, tracking indicators, and identifying targets for optimization. Offer strategic suggestions for digital advertising investment to enhance return on investment and channel performance. Work with the Lottery's Marketing Director and cross-departmental teams on agency-wide projects. Provide strategic oversight and mentorship for agency and vendor partnerships to ensure successful delivery of initiatives. Update partners on iLottery rewards and retention initiatives and supply content to the CRM knowledge base. What We're Looking For Bachelor’s degree in Marketing, Business, Communications, or a related field. A comparable amount of training and related experience may be substituted. 7+ years of experience in digital marketing, campaign management, or customer experience optimization. 3+ years of leadership experience in guiding cross-functional marketing teams. Strong analytical skills with the ability to measure and interpret campaign performance. Excellent communication, teamwork, and leadership skills. Experience managing budgets and advertising spend across multiple channels. Familiarity with A/B testing, segmentation approaches, and tactics for optimizing campaigns. Familiarity with analytics platforms such as Google Analytics, Power BI, AppsFlyer, and Outflink. Ability to work independently and remotely while maintaining positive relationships with teams. Proactive in staying current with digital marketing trends and evolving procedures. Company Summary Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX: ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses came together. The business leads in content and technology solutions for online RMG, offering content, proprietary technology platforms, and value-added services across iLottery, iGaming, and Online Sports Betting (OSB). About Aristocrat Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content company delivering casino games, mobile games, and online real money games to players worldwide. Headquartered in Sydney, Australia, Aristocrat has three operating units: Aristocrat Gaming (land-based), Product Madness (social casino), and Aristocrat Interactive (regulated online real money). The team of over 8,500 people is united by the mission to bring joy to life through the power of play . Our Values All about the Player Talent Unleashed Collective Brilliance Good Business Good Citizen Travel and Pay Travel up to 25% and pay range is $102,410 - $190,190 per year. Our goal is to pay a market-competitive salary near the median of our ranges. Final offers are based on experience, education, skills, location, and pay equity. This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching. Additional Information This role is subject to mandatory background screening and regulatory approvals. You may be required to complete a criminal background check, submit fingerprints, and obtain licenses with gaming regulatory authorities. Aristocrat operates in a highly regulated environment with licenses in over 340 jurisdictions. You may be asked to disclose relevant personal information to government or regulatory bodies as part of our compliance obligations. At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship. #J-18808-Ljbffr