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Melco Resorts & Entertainment Limited

Executive, Social Media Job at Melco Resorts & Entertainment Limited in Friendly

Melco Resorts & Entertainment Limited, Friendly, MD, US

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time left to apply End Date: September 30, 2025 (30+ days left to apply) job requisition id REQ12574 REQ12574 Executive, Social Media (Open) POSITION SUMMARY: The main responsibility of the Executive, Social Media is to support the team on day-to-day allocation of social media contents, proceed social media campaigns with KOL & KOC, arrange social media shooting, collaborating with agencies and deliver social media materials within the corporate branding guidelines of Melco. PRIMARY RESPONSIBILITIES: Manage relevant social media content to drive growth and engagement on social media platforms. To coordinate with social media agency to implement social plan to boost visibilities and audience engagement and ensure all posts and stories are posted and delivered in a timely manner. Implement social campaigns as directed and other ad-hoc projects ensuring delivery to time, quality, and standards. Keep track on data, consolidate and compile post-campaign report for social media campaigns for management review. Implementation of social media plans including material follow up and gate keep submission deadlines Manage billing to ensure payments are settled on time Coordinate with different business unit on social media content shooting schedule, support on-properties shooting for social media and manage KOLs, Celebrity, Variety shows, company events and Concerts. Etc. Monitor social media trends and key competitors’ activities. Perform other duties when needed QUALIFICATIONS: Experience One or more solid years of related work experience. Familiarity with the latest trends and best practice in social media and digital media channels Knowledge of social media platforms, such as Weibo, Wechat, Red, Douyin, Ctrip, Dianping, Facebook, IG. Understanding of social media analytics, social media management tools, channel optimization. Education Bachelor’s degree in marketing, Communications, Business or International Studies Skills / Competencies Strong attention to detail and the ability to work accurately under pressure. Confidence and professionalism when dealing with people on all levels. Competent computer literacy, including Word, Excel, PowerPoint. An excellent understanding of high-end brands and how to deliver design and art for aspirational lifestyle brands. Flexible in working hours, as this may require extra hours out of normal work hours. Friendly, energetic, and enthusiastic. Passionate about their work and the role of branding to deliver success. Strong time management and organisational skills and the ability to manage multiple projects simultaneously without compromising on quality Good written and verbal skills in English, Cantonese and Mandarin are essential. Written and verbal skills in Korean is a plus Through the implementation of innovative products and services and by working hand-in-hand with globally renowned brands, Melco intends to offer the best entertainment experience that aims to appeal to a broad spectrum of customers and thereby become the leader of gaming industry in the region. In this endeavor, we have a number of projects currently underway or planned. #J-18808-Ljbffr