YMCA of the USA is hiring: Marketing Coordinator in Duluth

Overview Join to apply for the Marketing Coordinator role at YMCA of the USA . The Marketing Coordinator at the Duluth Area Family YMCA supports the work of the Y, a leading nonprofit focused on strengthening community through youth development, healthy living and social responsibility. This role fosters a cause-centered culture that is welcoming, genuine, hopeful, nurturing, and determined and builds the community’s understanding of the YMCA’s cause and impact through development and implementation of effective marketing strategies. Qualifications Bachelors degree in related field preferred or equivalent combination of education and experience. Demonstrated marketing experience and portfolio. Excellent personal computer skills and experience with standard business software. Strong interpersonal, public relations and communications skills, including the ability to make presentations and handle media inquiries. Commitment to supporting principles of equal opportunity and affirmative action to achieve a diverse work environment. Essential Functions Develop and execute a cohesive marketing, communications, and branding strategy for the Association. Oversee the creation of digital and print marketing materials, including newsletters, annual reports, promotional campaigns, and fundraising appeals. Manage email marketing campaigns, leveraging best practices for audience engagement and retention. Develop, manage, and monitor assigned operating budgets to meet or exceed monthly and annual targets. Recommends adjustments to the budget to assure a balanced operation. Develop and maintain relationships with journalists, influencers, and media outlets and respond to media inquiries and coordinate interviews with key personnel. Draft and distribute press releases, media kits, and pitches. Work alongside the Development Director to develop compelling storytelling strategies to enhance brand awareness. Coordinate with partner YMCAs to align marketing and branding processes, including campaign planning, content sharing, brand guideline alignment, and cross-promotional strategies to ensure consistent messaging and maximize regional impact. Ensure all communications reflect the Association1 s brand values and voice. Foster an inclusive environment that values differences in the workplace and participate in efforts to support the Ys commitment to equity and diversity. Cause-Driven Leadership Competencies Community: Leads by example and inspires others to demonstrate a passion for members and the community; promotes collaboration with other organizations to achieve mutual benefit and engages the community. Communication: Develops effective communication strategies with compelling messages; actively seeks opportunities to positively position the Y in the media; crafts messages and coordinates releases to maximize impact. Operational Effectiveness: Makes sound judgments, embraces new approaches, plans work, follows budgeting policies and procedures, and strives to deliver a high-value member experience. Personal Growth: Pursues self-development, demonstrates openness to change, and maintains current knowledge and skills in technology and practice. Required Certifications To be discussed upon hire. Seniority level Entry level Employment type Full-time Job function Marketing and Sales Industries: Non-profit Organizations #J-18808-Ljbffr