Serable
About the Role
Our client is looking for a
Principal Product Designer
to join their team and shape the product experience from the ground up. You’ll be responsible for crafting beautiful, intuitive, and high-impact designs for an AI-native application. As one of the first design hires, you’ll work directly with the founders, engineers, and customers to turn complex ideas into clear, delightful workflows. This is a role for someone who thrives in ambiguity, enjoys ownership, and wants to build from zero to one. It’s an in-person role in San Francisco with a small startup that has raised over $5 million in seed funding. What You’ll Do
Own the
end-to-end product design process
from research, wireframes, and user flows to high-fidelity visuals and design systems. Collaborate closely with founders, engineers, and customers to define and refine product requirements. Design experiences that balance
usability and business impact , especially for B2B users with complex needs. Establish and evolve the
design language and brand identity
of the product. Build feedback loops with users and drive a culture of design thinking across the company. Contribute to the overall product and company strategy as an early team member. What We’re Looking For
5+ years of professional experience as a Product Designer, with at least 2 years in
B2B SaaS or enterprise tools . A
strong portfolio
that demonstrates systems thinking, UX rigor, and polished visual design. Experience designing in
fast-paced startup environments . You’re comfortable working iteratively and shipping quickly. Exceptional
communication and collaboration skills . You can translate complex requirements into clear, actionable designs. Proficiency in Figma (or similar tools), with an ability to create scalable design systems. A mindset of
ownership, curiosity, and continuous improvement . Bonus Points
Experience working directly with engineers or building early-stage design systems. Exposure to no-code tools, AI products, or workflow automation platforms. Comfort with light front-end implementation (React, Tailwind, etc.) Why Join Us
Join as an
early team member
with significant influence over product, design, and culture. Work directly with founders who deeply value product and user experience. Competitive salary, meaningful equity, and an opportunity to build something that matters. Seniority level
Director Employment type
Full-time Job function
Design
#J-18808-Ljbffr
Our client is looking for a
Principal Product Designer
to join their team and shape the product experience from the ground up. You’ll be responsible for crafting beautiful, intuitive, and high-impact designs for an AI-native application. As one of the first design hires, you’ll work directly with the founders, engineers, and customers to turn complex ideas into clear, delightful workflows. This is a role for someone who thrives in ambiguity, enjoys ownership, and wants to build from zero to one. It’s an in-person role in San Francisco with a small startup that has raised over $5 million in seed funding. What You’ll Do
Own the
end-to-end product design process
from research, wireframes, and user flows to high-fidelity visuals and design systems. Collaborate closely with founders, engineers, and customers to define and refine product requirements. Design experiences that balance
usability and business impact , especially for B2B users with complex needs. Establish and evolve the
design language and brand identity
of the product. Build feedback loops with users and drive a culture of design thinking across the company. Contribute to the overall product and company strategy as an early team member. What We’re Looking For
5+ years of professional experience as a Product Designer, with at least 2 years in
B2B SaaS or enterprise tools . A
strong portfolio
that demonstrates systems thinking, UX rigor, and polished visual design. Experience designing in
fast-paced startup environments . You’re comfortable working iteratively and shipping quickly. Exceptional
communication and collaboration skills . You can translate complex requirements into clear, actionable designs. Proficiency in Figma (or similar tools), with an ability to create scalable design systems. A mindset of
ownership, curiosity, and continuous improvement . Bonus Points
Experience working directly with engineers or building early-stage design systems. Exposure to no-code tools, AI products, or workflow automation platforms. Comfort with light front-end implementation (React, Tailwind, etc.) Why Join Us
Join as an
early team member
with significant influence over product, design, and culture. Work directly with founders who deeply value product and user experience. Competitive salary, meaningful equity, and an opportunity to build something that matters. Seniority level
Director Employment type
Full-time Job function
Design
#J-18808-Ljbffr