Now Hiring: Paid Media Manager (PPC)
Location: Troy, MI - Onsite
Full-Time | Smile Partners USA
Smile Partners USA, a private equity-backed Dental Service Organization, is seeking a Paid Media Manager to join our dynamic marketing team in Troy, MI. If you're a strategic thinker with a passion for digital marketing and a proven track record in PPC campaign management, we want to hear from you!
As our PPC Manager, youll lead the charge in driving traffic, boosting conversions, and maximizing ROI across Google, Bing, Meta, and other platforms. Youll collaborate with a talented team to shape and execute high-performing campaigns that support dental offices nationwide.
Key Responsibilities
Campaign Management
- Launch and manage PPC campaigns across Google Ads, Bing Ads, Meta, and more
- Conduct keyword research and write compelling ad copy
- Optimize landing pages for performance and conversion
Optimization & Analysis
- Monitor key metrics: CTR, CPC, ROAS, conversion rates
- Perform A/B testing, bid adjustments, and ad refinements
- Use data-driven insights to enhance campaign strategy
Budget Oversight
- Allocate and manage PPC budgets across campaigns
- Track monthly expenditures and performance
Reporting & Collaboration
- Generate performance reports with actionable insights
- Present findings to marketing leadership and senior management
- Collaborate with content and analytics teams to align strategies
Professional Development
- Stay current with PPC trends, platform updates, and best practices
- Attend workshops, webinars, and conferences to sharpen skills
Qualifications
- Bachelors degree in Marketing, Advertising, Business, or related field
- Proven experience managing PPC campaigns across Google, Bing, Meta
- Strong grasp of PPC metrics and tools (Google Analytics, SEMrush, etc.)
- Proficient in Google Ads Editor, Bing Ads Editor
- Excellent analytical, written, and verbal communication skills
- Ability to work independently and collaboratively
- Google Ads and Bing Ads certifications are a plus
Preferred Skills
- 46 years of success in digital ad campaigns
- Experience in healthcare marketing and HIPAA-compliant lead generation
- Strong project management and organizational skills
- Understanding of SEO and its integration with PPC
Ready to make an impact? Apply today and help us elevate digital marketing across our growing network of dental practices.
Note: Responsibilities and scope may evolve as the position develops.