Timing: ASAP
Duration: Ongoing full-time
Hours per week: 40+
Location: Denver, CO (hybrid onsite Mon/Wed/Thurs, remote Tues/Fri)
Salary: $65-80K DOE
One of our small agency clients is looking for a Sr. Media Planner/Buyer to join their team for a new position supporting a key retail client account.
This Sr. Media Planner/Buyer must be excited about both traditional and digital media strategy/execution, detail oriented, and have a strategic approach to leveraging media plans to deliver against KPI's and campaign objectives.
Ideal Sr. Media Planner/Buyer candidates will have:
- - At least 4-5+ years of experience in paid media planning and buying, preferably within a full-service agency.
- - Proven experience with both traditional and digital media, and comfortable planning, buying, and managing campaigns across TV, radio, OOH, programmatic, paid search, and social.
- - Strong analytical skills with the ability to interpret data and make strategic recommendations.
- - Fully proficient with media planning and buying software (i.e. Mediaocean, STRATA, etc.) and digital ad platforms (Google Ads, GCM, GA4, Meta Business Manager, etc.).
- - Exceptional communication and presentation skills, with the ability to clearly articulate media strategies to clients.
- - A proactive and collaborative attitude, with a knack for problem-solving and an eagerness to learn.
Job Responsibilities:
- - Partner with the AMD to develop and execute comprehensive, multi-channel media plans that align with client goals and budgets; this includes leveraging a mix of traditional (TV, radio, print, out-of-home) and digital (paid search, social media, programmatic display, video, and connected TV).
- - Manage all aspects of the media buying process.
- - Negotiate with media vendors to secure optimal rates, placements, and added-value opportunities
- - Collaborate with internal broadcast buying group to incorporate research and data into media plans, provide clear input documents and kick-off meetings to initiate buying, and support in billing and reconciliation process.
- - Provide guidance and support to junior team members, delegating tasks and helping nurture/oversee their professional development.
- - Oversee campaign launches, monitor performance against key KPIs, and provide proactive optimization recommendations to improve results.
- - Prepare and present detailed campaign performance reports, translating complex data into clear, actionable insights for clients.
- - Serve as a key POC for clients, presenting media plans and performance results.
- - Build and maintain strong relationships with media partners and vendors.
- - Ensure all media buys are executed accurately and on budget, tracking spending and reconciling invoices.
- - Serve as the champion of internal billing process and tools like Strata, media flowcharts, budget reconciliation sheets, etc.
- - Partner closely with the Media Coordinator to manage and execute a flawless client billing process each month.
*Hybrid onsite Mon/Wed/Thurs
**Eligible for full benefits/perks - health insurance, 401k w/ match, life insurance, continued education stipend, health/wellness reimbursement, unlimited PTO + holidays, etc.