Hinge
Hinge is the dating app designed to be deleted In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With tens of millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.
About the Role As the Senior PR Manager for LATAM, you’ll lead external storytelling efforts across Mexico and Brazil as we expand into the region for the first time. You’ll work closely with agency partners and internal teams to craft culturally relevant, earned media stories that position Hinge as the most trusted app for intentional dating. From launch through long-term market growth, you’ll drive coverage that connects with Gen Z, millennial women, and LGBTQIA+ communities. This is an exciting opportunity for a strategic communicator with regional expertise and strong media instincts to help introduce — and grow — a mission-driven brand.
Responsibilities Lead Regional Comms Plans: Execute PR strategies to support Hinge’s launch and ongoing presence in Mexico and Brazil, aligned with global positioning and local cultural relevance.
Localize Story Development: Shape and adapt earned media narratives that reflect the dating culture, values, and voices of Hinge’s target audience in LATAM.
Collaborate Cross-Functionally: Partner with global marketing, comms, research, product, and trust & safety teams, as well as LATAM agency partners, to support campaigns and storytelling moments.
Drive Media Outreach: Build and maintain strong relationships with key editors, writers, and outlets across Mexico and Brazil; secure earned media coverage across lifestyle, consumer tech, and business press.
Support Executive Comms: Prepare briefing materials, talking points, and regional messaging for spokespeople and subject matter experts participating in LATAM media engagements.
Monitor and Elevate Trends: Keep a pulse on cultural and media trends, competitive landscape, and relevant local narratives to inform PR strategy and uncover timely story angles.
Write for Regional Impact: Draft and localize press releases, pitches, media FAQs, and other PR materials in Spanish and Portuguese that reflect Hinge’s voice and mission.
Manage Inbound Media: Field, assess, and respond to LATAM press inquiries, coordinating with internal teams to ensure timely and thoughtful responses.
Coordinate Agency Workflow: Oversee LATAM agency activities, ensuring delivery of regular coverage tracking, biweekly updates, and monthly reporting that identifies results and opportunities.
Champion Local Expertise: Share ongoing insights into the LATAM dating culture, regulatory environment, and safety conversations to help Hinge build brand trust and user connection across the region.
What We’re Looking For 5+ Years Experience: In-house or agency experience in public relations, communications, or journalism, with a strong track record in consumer-facing storytelling. Experience working in or across Mexico and/or Brazil is required.
Culturally Fluent: Deep understanding of the cultural nuances, media environments, and dating norms in LATAM, especially among Gen Z, millennial women, and LGBTQIA+ communities.
Strong Editorial Instincts: You can spot a compelling story, shape it for press, and craft narratives that resonate across borders.
Media Relations Expertise: Demonstrated success securing earned coverage in Mexico and/or Brazil across lifestyle, tech, business, and culture-focused media.
Exceptional Writing Skills: Clear, concise, and adaptable writing in Spanish and Portuguese, with the ability to localize Hinge’s tone and message for different audiences.
Digitally & Socially Aware: Actively engaged with internet culture, emerging platforms (like podcasts and digital-first outlets), and the evolving ways people connect and consume information.
Cross-Functional Communicator: Collaborative, responsive, and comfortable partnering with global and local teams, agency partners, and subject matter experts.
Self-Starter: Proactive, dependable, and confident in owning regional workstreams, making sound judgments, and moving projects forward independently.
Data-Informed Storytelling: Curious about trends, research, and behavioral insights and able to translate them into thoughtful, timely media angles, including how to elevate safety, inclusivity, and trust as part of Hinge’s brand story in LATAM.
Highly Organized: Able to manage multiple deadlines, track deliverables, and bring structure to fast-moving communications moments.
Mission-Aligned: Energized by Hinge’s purpose to build a less lonely world and eager to help tell stories that champion connection, empathy, and trust.
Fluency in English AND Spanish OR Portuguese.
Salary Range $115,000.00 - $138,000.00 per year salary
Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of New York City.
The salary range for New York City is $115,000 - $138,000.
The salary range for Miami, FL is $92,000 - $110,500.
For all other locations, this salary may be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
Working on the Marketing team is...
Enriching and rewarding - everyone is wildly creative, empathetic, brilliant, and it truly creates a safe and exciting environment to be a part of. Integrated Marketing Strategist
We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.
Get a $3,000 annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6,000 courses, starting your first day.
When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents).
You and your spouse/domestic partner will get easy access to fertility care through Carrot, which offers convenient access to a range of fertility care options. We offer up to $10,000 to assist with covering fertility expenses, including basic treatments and fertility preservation.
Hinge employees receive a $100 monthly stipend for epic dates – romantic or otherwise. HingeX is also free for employees and their loved ones.
We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, Vibras, Women/Nonbinary, Parents, and Remote—that hold regular meetings, host events, and provide dedicated support to the organization & its community.
Transparency, candor and humility allow us to focus on delivering outstanding results without getting distracted by ego, gossip or politics.
The skills interview. Breakthroughs require our willingness to take risks. We strive toward audacious goals, expecting and persevering through setbacks and failures along the way.
The narrative interview. We remember we’re all human beings first. We keep in mind who we’re serving. We listen humbly and openly. We speak and act with kindness and care. We practice radical inclusion.
The culture interview. We remember we’re all human beings first. We keep in mind who we’re serving. We listen humbly and openly. We speak and act with kindness and care. We practice radical inclusion.
Making an offer. We remember we’re all human beings first. We keep in mind who we’re serving. We listen humbly and openly. We speak and act with kindness and care. We practice radical inclusion.
Full-Time & Hybrid Employees
What you’ll love about our New York office. We believe in the power of in-person connection. For full-time and hybrid employees, Hinge HQ is a place to collaborate and get to know each other.
Get outside and play bocce ball on the terrace in your down time.
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Join our Team
Do you think we’d click? If you’re passionate about inspiring intimate connections, join us.
We found some other roles you might be interested in In early 2019, Hinge was fully acquired by Match Group. Founder and CEO, Justin McLeod, still leads an executive team that sets the overall mission and vision for Hinge as well as our working norms, policies and day-to-day priorities. While certain corporate functions are managed at the MG portfolio level, working for Hinge is intentionally a unique experience.
TLDR: We get the best of both worlds! Hinge still gets to operate like a small company, and we have the stability and resources of a much larger legacy company that has stood the test of time.
Of course! Having used Hinge or any other dating app is definitely not a requirement. That being said, we are looking for team members who genuinely believe our product can and will help people all over the world connect. Our team is passionate about the dating industry and we hope you’ll be passionate about it too!
Hybrid roles at Hinge are based in NYC and require weekly presence in our Meatpacking District office. The team values in-person collaboration and we hope to see everyone in our beautiful office space three days a week starting Fall of 2023. Each team will have some freedom to determine what works best for them, but we generally aim for consistent in-office days to maximize the opportunity to collaborate.
TLDR: Beautiful working spaces, lots of plants, even more food and snacks, dog friendly - 3 days a week :)
Relationships are at the core of everything we do.
And not just the romantic kind. We can’t accomplish really hard things alone—so we make great relationships the foundation of our teamwork.
We believe our three core values. Authenticity, Courage, and Empathy are what it takes to build those great relationships.
We are growing each week, but last time we checked, more than 320 talented and beautiful souls are a part of the Hinge team across all of our departments.
Paying our people fairly and equitably is really important to us! We offer packages with three types of compensation depending on role type and level. Most compensation packages at Hinge consist of base salary, annual bonus target percentage and equity in the form of MTCH stock.
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