Social Media Creator - Southern Christmas Show Job at Dink to the Brink in Pinev

Social Media role at the Southern Christmas Show Charlotte – Dink to the Brink store.

Job Title

Social Media Creator – Southern Christmas Show (Dink to the Brink Store) and Dink to the Brink Website

About Us

Dink to the Brink is a pickleball-inspired lifestyle brand bringing fun, energy, and personality to the court and beyond. We’re excited to showcase our products at the Southern Christmas Show and want to capture the buzz, laughter, and festive spirit through creative content.

Role Overview

We’re looking for a Social Media Creator to help build excitement before the Southern Christmas Show and to document the energy of our booth during the event. This role includes pre-show content creation and posting (to drive awareness and traffic) plus live event coverage throughout the show. Cross posting on Instagram, Facebook, TikTok and www.dinktothebrink.

Responsibilities

Pre-Show (October – November 11th )

· Plan and create teaser posts promoting Dink to the Brink’s presence at the Southern Christmas Show.

· Share countdown content, sneak peeks of products, and behind-the-scenes prep.

· Coordinate posting schedule to maximize reach and engagement before the event.

During Show (November 12th – 23rd )

· Capture high-quality photos and videos of booth activity, customers, and products.

· Create fun, engaging short-form video content (Reels/TikToks) that highlight both our pickleball products and the festive show atmosphere.

· Post live updates and stories during the show to drive booth traffic and social engagement.

· Brainstorm and execute creative ideas for trending content that matches our brand voice (playful, sporty, holiday-fun).

· Engage with comments, tags, and shares on posts during the event.

· Deliver daily recap content to the team for cross-platform use.

Qualifications

· Experience creating content for Instagram, TikTok, and Facebook (personal or professional).

· Strong eye for visual storytelling—both photography and video.

· Ability to capture authentic, candid, and fun moments.

· Basic editing skills for reels, stories, and posts.

· Outgoing personality—comfortable engaging with booth visitors on camera.

· Knowledge of pickleball or sports culture is a plus (but not required).

Schedule

· Pre-Show: 2–3 weeks prior to event, with flexible hours for planning and content creation/posting.

· During Show: Entire duration of Southern Christmas Show (approx. 10–12 days in November), focused on peak hours and live posting.

What We Offer

· Opportunity to build your portfolio with live event content.

· Be part of a fun, festive, high-energy environments-the Southern Christmas Show – one of the most exciting holiday shopping events- the largest Christmas Show in North America with one of the fastest-growing lifestyle sports brands.

· Flexible scheduling opportunities.

· Free parking during show dates.

· 2 free show tickets for your friends & family.

· Employee discount on Dink to the Brink merchandise.

This position will operate out of Southern Lion Charlotte, Pineville NC and at the Southern Christmas Show which is at The Park Expo and Conference Center in Charlotte, NC.

Learn more about the brand at www.dinktothebrink.com