Boston Human Capital Partners is hiring: Media Buyer in New Haven

Odonnell Company is a full-service marketing and consulting agency with offices in New Haven, CT, and Atlanta, GA. We create strategy-driven campaigns that improve lives across education, public health, early childhood, mental health, environment, and social equity.

About the Role
We're looking for a strategic, detail-oriented Media Planner/Buyer to plan, buy, and optimize campaigns across traditional (TV, radio, print, OOH) and digital platforms-especially Google Ads. You'll manage budgets, analyze performance data, and collaborate with internal teams and vendors to deliver measurable, meaningful results.

Key Responsibilities

• Plan, purchase, and optimize media across traditional and digital channels (Search, Display, YouTube, Retargeting).
• Develop strategic, data-driven media plans aligned with client goals, KPIs, and budgets.
• Analyze campaign performance using Google Ads, Google Analytics, and Looker Studio; present clear insights and recommendations.
• Manage vendor relationships, negotiations, and billing accuracy (using Bionic for workflow and tracking).
• Collaborate closely with account and creative teams to ensure alignment and seamless campaign execution.
• Stay current on Google Ads updates, media innovations, and emerging platforms.

• 2+ years of media planning/buying experience (agency experience preferred).
• Expertise in Google Marketing Platform tools (Ads, Analytics, Looker Studio); certification a plus.
• Strong grasp of KPIs, forecasting, and optimization best practices.
• Familiarity with tools such as GfK MRI, Nielsen IMS, or Moat.
• Excellent analytical, communication, and project-management skills.
• Bachelor's degree in Marketing, Advertising, Communications, or related field.