Marketing Coordinator Job at Grimes & Co in Westborough

Grimes & Company is a thriving Registered Investment Advisory (RIA) firm located in Westborough, MA with satellite offices and employees strategically located across the U.S. We are in growth mode, and further establishing and expanding our marketing capabilities is a firm-wide priority. The Marketing Coordinator role reports directly to the Chief Marketing Officer (CMO) and will be critical to the overall success of our marketing efforts as we continue to expand and ultimately build Grimes & Company into a national brand. Key Responsibilities Drive ongoing design, updating and maintenance of firm marketing collateral, including slide presentations, PDF one-pager documents, and more Assist in social media content management across LinkedIn, Facebook and YouTube, including driving new content initiatives across channels Publish written and video content to website and email newsletters Assist with shooting and editing video content in our in-house content studio Assist in coordination of client, employee, and FC/Branch events, including logistics, vendor relationship, budgets, on-site coordination, etc Track and report overall marketing KPIs Utilize AI and emerging technologies to scale and improve marketing processes and output Work with operations team to build and maintain custom audience segments for ongoing marketing communications Maintain and update ongoing competitive research audits, identifying whitespace areas for differentiation Requirements Education: Bachelor’s degree Experience: 1-3 years professional experience, preferably in marketing, project management, content/creative, tech or a related field Strong Design Instincts: Ability to utilize visual design elements to create stand-out marketing content and presentations; Proficiency in PowerPoint necessary, and Photoshop and/or Adobe Design or equivalent visual design software preferred Solutions Oriented: Desire to dive headfirst into solving problems in a hands‑on manner, as we are a nimble and lean team Communication: Excellent verbal, written and visual communication and interpersonal skills that translate to written and video content creation Digital: Think and strategize with a “future proofing” digital‑first mindset, always looking for emerging platforms and with a substantial curiosity and experience working with AI and similar technologies Technical Expertise: Proficiency in analytics platforms, content management systems, email marketing systems #J-18808-Ljbffr