Content Strategist Job at Cengage Group in Madison

We believe in the power and joy of learning.

At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

What you’ll do here:

Gale K12 Content

• Work closely with Product Management, Usage and Analytics, and User Experience to develop meaningful metrics for measuring user engagement; mine and share this information with product stakeholders. Develop dashboards and report cards designed to gauge the success of content programs and product features.
• Actively participate in new product development efforts for assigned program. Strategize on present and future content ideas; identify relevant product-specific opportunities related to new or updated content that will foster sales.
• Work in partnership with content strategy, instructional design, curriculum experts, technology, and marketing to ensure successful launch, positioning, and delivery of the product to the marketplace.
• Support content strategy and development of supplemental curriculum and database products.
• Consult on high level troubleshooting in assigned products and across programs.

eBooks

• Manage the full eBook lifecycle: curation, licensing, conversion, launch, and sunsetting, working closely with cross-functional team members and vendors/service providers.
• Curate content to fit within curriculum- and/or topically aligned collections; collaborate with Marketing and Sales to ensure curated collections align with customer needs and institutional priorities.
• Continuously review collections to maintain relevancy, quality, and alignment with academic standards.
• Monitor industry trends, product reviews, and competitive products/services; propose changes and recommendations based on analysis of trends and customer feedback.
• Develop multi-year, annual, and monthly strategic plans in collaboration with Product Managers; coordinate as needed with other teams.
• Identify opportunities to streamline workflows and data-gathering methodologies; implement process improvements that increase both efficiency and ability to make data-driven decisions.

Skills you will need here

• BA/BS or equivalent, recent work experience.
• Minimum 3 years progressively responsible experience with digital publishing, content development, or a related field.
• Proven success at understanding and implementing content strategies in digital information products.
• Strong project management skills with experience coordinating complex workflows.
• Demonstrated strong analytical skills with the ability to interpret data and translate insights into action.
• Proven excellent written and verbal communication skills and diplomacy to articulate relevant information to technical and non-technical audiences and senior management.
• Highly developed facilitation, problem-solving, communication and interpersonal skills; and ability to provide honest and timely feedback; must be innovative and highly motivated.
• Self-disciplined with a high degree of accountability.
• Natural curiosity and willingness to learn paired with a desire for continuous improvement.
• Excellent knowledge of information products containing digital content; subject matter expertise, or the demonstrated ability to acquire it.

Desirable non-essentials

• Experience with Cengage Learning products, markets, and competitor products, particularly within the K12 space.
• Experience with eBook platforms or digital content creation workflows.
• Experience in any of the following subject areas: Science or Library Science.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here (https://www.cengagegroup.com/news/perspectives/2024/cengage-group-total-rewards-philosophy/) to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

$67,000.00 - $87,100.00 USD

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com or at +1 (617) 289-7917.

Warning

Be aware, there has been an increase of targeted recruitment scams perpetrated by bad actors falsely providing job offers on behalf of Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address.