Digital Content Producer Job at FOX 56 News in Lexington

Digital Content Producer

A Digital Content Producer is responsible for curating high‑performing content, updating the local station website, crafting data‑driven homepage layouts, and helping to report news—from quick‑hit local stories to breaking news and enterprise reports. This role will build a loyal local audience by responding to traffic patterns and audience interest while stewarding the brand.

Essential Duties and Responsibilities

• Create and edit website stories with excellent grammar, punctuation, and AP Style and promote them to generate engagement and repeat site visits.
• Monitor all media (print, TV, digital, blogs, and social) and report breaking news, hunt for exclusive or trending content, and drive local traffic.
• Write headlines that grow audience and engagement.
• Prioritize packaging content that grows page views per visitor and time on site using headline testing, metric tools, and observed patterns to guide decisions.
• Evaluate website traffic trends to decide on daily content needs and long‑term curation that will grow the local audience.
• Promote and distribute news content on social media.
• Monitor social media accounts and respond to viewer questions and comments.
• Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and create opportunities to market web content on broadcast.

Experience, Skills, and Education

• 2 years of experience in digital content and journalism.
• Clever headline writer that gets readers to click.
• Organized, technical problem solver, and quick decision maker.
• Comfortable with cold calling to develop stories.
• Capable of researching, interviewing, and writing original news articles.
• Knowledge of SEO best practices and AP Style.
• Enjoys working in teams and has excellent interpersonal skills.
• Ability to learn new technology independently and quickly.
• Regularly meets measurements of success.
• Strong understanding of Google Analytics; Chartbeat experience a plus.
• Proficiency in MS Office; HTML, CSS, and Photoshop experience a plus.

Schedule

• Flexible weekday, morning, and evening availability.
• Wednesday‑Friday: 11am‑7:30pm with 30 minute break.
• Saturday‑Sunday: 1:30‑10pm with 30 minute break.

https://nexstar.wd5.myworkdayjobs.com/en-US/nexstar/job/KY-Lexington/Digital-Content-Producer_REQ-38622?clientRequestID=d51927c5c43c424bbcce7bd6be077ad5

Seniority Level

Entry level

Employment Type

Full‑time

Job Function

Marketing, Public Relations, and Writing/Editing

Industries

Broadcast Media Production and Distribution

Location and Salary

Lexington, KY $48,360.00‑$81,328.00