Senior Director, Public Relations & Influencer Marketing Job at The Talent Proje

Senior Director, Public Relations & Influencer Marketing

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The Talent Project is a female owned and led executive search firm specializing in marketing, creative and supply chain roles for the beauty, wellness & CPG industries. We offer end-to-end recruitment support for full-time direct-hire positions as well as retained executive searches. With deep experience leading corporate recruitment, we operate as an extension of our client's talent acquisition team, ensuring a seamless and strategic hiring process.

About Our Client: Our Client is a fast-growing marketing agency at the intersection of beauty, wellness, and lifestyle. They work with some of the most innovative and mission-driven brands shaping the future of the industry. They thrive on creativity, collaboration, and delivering results that resonate. They are looking for a Senior Director of PR & Influencer Marketing, to bring fresh thinking and high-level execution to their client partnerships.

The Role

The Senior Director, Public Relations and Influencer Marketing will serve as a senior leader and client partner, developing and executing innovative earned media strategies that drive awareness, engagement, and cultural relevance for beauty and wellness brands. You’ll oversee a talented team, lead data-driven strategies, manage high-profile accounts, and work cross-functionally to ensure integrated marketing campaigns deliver measurable impact.

Key Responsibilities

Public Relations

• Lead the development and execution of strategic PR campaigns for beauty and wellness clients
• Build and nurture strong relationships with media, editors, and industry tastemakers
• Secure consistent top-tier press coverage across digital, print, and broadcast channels
• Oversee press releases, media pitches, brand storytelling, and crisis communications

Influencer Marketing

• Develop influencer strategies that align with client goals and brand positioning
• Identify, negotiate, and manage partnerships with key creators, tastemakers, and thought leaders
• Oversee influencer campaigns end-to-end: briefing, content creation, approvals, tracking, and reporting
• Stay ahead of emerging platforms, trends, and talent in the beauty and wellness space

Events & Experiences

• Conceptualize and oversee high-impact brand events, launches, and experiential activations
• Partner with clients and internal teams to deliver events that generate buzz and media attention
• Ensure flawless event execution, from guest list management to media attendance to post-event coverage

Leadership & Client Management

• Manage, mentor, and grow a team of 2–4 direct reports
• Serve as senior point of contact for high-profile clients, providing strategic counsel and thought leadership
• Build strong, trust-based client relationships through clear communication, confidence, and results
• Collaborate with cross-functional teams to deliver fully integrated campaigns

Qualifications

• 10+ years of experience in earned media, PR, influencer marketing, and/or event management, preferably within beauty, wellness, or lifestyle industries
• Proven track record leading successful, high-profile PR and influencer campaigns
• Strong leadership and people management skills, with experience mentoring and growing teams
• Exceptional written, verbal, and presentation skills; able to communicate with clarity and impact
• Demonstrated ability to build and manage senior-level client relationships with confidence and poise
• Deep media and influencer relationships within beauty, wellness, and lifestyle
• Experience overseeing events from concept through execution
• Agile, resourceful, and able to thrive in a fast-paced, entrepreneurial environment

Please note: Due to the high volume of submissions, we may not be able to respond to every applicant individually. However, if your background aligns with the opportunity, a member of our team will be in touch.

The Talent Project is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive recruitment process for all candidates and clients we represent. We do not discriminate based on race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.

The base pay range for this role is $140,000-$150,000 per year.