Social Media Specialist Job at Presidian Hospitality in Telluride

Position Overview

Are you a storytelling, visually driven marketer who thrives on bringing brands to life through video? Do you have a knack for producing scroll‑stopping, high‑quality content that makes people stop mid‑feed and say, “I want to be there”?

Responsibilities

• Concept, film, and edit short‑form videos for TikTok, Instagram Reels, YouTube Shorts, and Facebook.
• Develop and adapt creative ads for Meta, testing and optimizing them to meet campaign goals.
• Capture authentic, in‑the‑moment resort experiences through both planned shoots and agile, on‑the‑fly content creation.
• Repurpose video for multiple channels, including email, website, and print.
• Plan and execute a monthly content marketing plan & strategy, focused on achieving monthly KPIs.
• Set short‑term goals for content initiatives to align with the resort's branding and marketing objectives.
• Undertake content marketing initiatives to achieve business targets, covering content conception to completion.
• Collaborate with the marketing team to produce high‑quality content, emphasizing the resort experience and offerings.
• Strategize robust content generation plans and tactics for resort events and activities.
• Maintain an organized content management system for various content pieces, including photos.
• Curate and deliver engaging, high‑quality content regularly for various social platforms.
• Use effective copywriting practices, including drafting, editing, proofreading, and updating written content.
• Align web, social, video, and print content for consistency and quality.
• Prepare content for various channels, ensuring a strong web presence and utilizing light media editing and graphic design skills.
• Manage professional photography, video shoots, and deliverables to capture the essence of the resort experience.
• Achieve organic social media metrics for growth, managing and strategizing social media platforms to enhance the resort's online presence.
• Monitor and respond to comments, messages, and tags to foster guest relationships and maintain a positive brand presence.
• Stay ahead of trends, platform updates, and competitor activity to keep content fresh and engaging.
• Collaborate with marketing, resort teams, and event teams to align content creation with broader business goals.
• Work closely with influencers and partners to amplify the resort's presence in the digital space.
• Identify, vet, and manage relationships with influencers and content creators who align with our brand.
• Coordinate visits, content deliverables, and cross‑promotion opportunities.
• Track influencer performance and integrate their content into broader campaigns.
• Ensure consistent branding across all content channels and materials to maintain a cohesive and recognizable brand identity.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field OR proven experience as a Content Manager or similar role.
• 2+ years of demonstrated social media management with a portfolio showing follower growth and engagement.
• Exceptional written and verbal communication skills.
• Strong organizational and project management abilities.
• Proficient in multimedia production tools, graphic design, and video editing software (Canva, Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Premiere Pro).
• Up‑to‑date with industry trends and tools.
• Experience with social media management and analytics tools.
• Familiarity with SEO best practices.
• Ability to work independently and collaboratively in a fast‑paced environment.
• Skilled in website CMS platforms like WordPress, able to edit templates, create new pages, and add optimized content.
• 2+ years of experience with team and task management.

Application Requirements

• Portfolio Examples: Submit 5‑8 examples of your best social media content, including:
  
  • 3 short‑form videos you created (with before/after metrics if available)
  • 1 successful social media campaign you led, based on KPI performance
  • 3 examples of brand‑consistent visual content
• Resume highlighting relevant social media and content creation experience.
• Cover Letter explaining why you would be a good fit for the position.
• References: 3 professional references from previous marketing/social media roles.

Interview Process & Start Date

• Initial phone screening (30 minutes)
• Interview with Marketing Manager with portfolio review (30 minutes)
• Final interview with Marketing Manager and VP of Marketing (60 minutes)
• Start Date: Immediate availability preferred