Media Relations Strategist Job at Entergy in Jackson

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Work Place Flexibility

Onsite

Legal Entity

Entergy Services, LLC

Job Summary/Purpose

The communications specialist will work collaboratively within the communications department to manage and execute external and internal stakeholder communications that support the company’s vision, mission, brand and strategic endeavors.

Job Duties/Responsibilities

• Execute communication strategies: Engage and inform internal and external stakeholders, including cross-functional teams, through tailored communication strategies.
• Media and stakeholder engagement: Develop responses to media inquiries and for use with other external stakeholders. Manage logistics for news conferences. May serve as a company spokesperson.
• Collaborate on key messaging: Work with senior communications staff to develop and distribute messaging, including talk points, news releases, web, social media and other content to support the company’s owned communications channels, as well as external channels managed by other departments.
• Editorial oversight: Help establish editorial standards, including reviewing, editing and providing direction on content from organizations across the operating company and corporation. Some project management, including budgeting and requests for proposal, may be involved.
• Crisis communication support: Provide crisis communication support during storms or other emergencies, ensuring accurate and timely messages are shared with appropriate audiences.
• Manage social media: Help manage and grow Entergy Mississippi’s social media presence, researching and crafting key message to engage audiences.
• Create multimedia content: Develop compelling multimedia content - such as photos, videos, audio, webcasts and other digital media - tailored for internal and external audiences.
• Develop and support integrated marketing and communication campaigns: Help implement strategic corporate communication campaigns and provide guidance to support public relations and marketing efforts, ensuring messages resonate with target audiences and lead to positive business outcomes.
• Brand management: Assist with managing Entergy's brand standards, including strategies, materials and communication plans to support and promote major functional initiatives and projects.
• Monitor industry news: Stay on top of industry trends and competitor activities to spot emerging issues and keep the company informed.

Minimum Requirements

Minimum education required of the position

Bachelor's Degree in Communications, Public Relations, Journalism or a related field or equivalent experience.

Minimum Experience Required Of The Position

• Communications Specialist II: 3-5+ years of experience
• Sr. Communications Specialist: 5-7+ years of experience

Minimum Knowledge, Skills And Abilities Required Of The Position

• Strong experience in public relations and communications planning.
• Understanding of the public relations research, planning, implementation and evaluation process. Accreditation in Public Relations (APR) is a plus.
• Excellent writing, editing and storytelling skills across multiple formats, including written, visual and multimedia. (AP style knowledge required.)
• Prior successful media relations experience and/or strong relationships with media desired.
• Demonstrated ability to use or learn to use an array of software including the Adobe Creative suite (Photoshop, Premiere, Dreamweaver, etc.), Office, HTML editing software, analytics tools, and a variety of audio, video and infographic production programs.
• Experience in stakeholder management and high-level communications.
• Demonstrated effective use and understanding of internal communications channels, strategies and measurement.
• Proven success in employee engagement.
• Strong collaborating and influencing skills (provide advice, counsel and recommend actions to peers and internal clients).
• Industry knowledge (regulated environment) a plus.
• Crisis and risk management skills.
• Ability to manage multiple priorities, organizational skills and ability to diagnose process and project needs.
• Adaptability to change.

Primary Location

Mississippi, Jackson

Travel Percentage

Up to 25%

EEO Statement

The Entergy System of Companies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. The Entergy System of Companies complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including, but not limited to, recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

The Entergy System of Companies expressly prohibits any form of unlawful employee harassment based on race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of the Entergy System of Company employees to perform their expected job duties is absolutely not tolerated.

Entergy provides reasonable accommodations for online applicants. Requests for a reasonable accommodation may be made orally or in writing by an applicant, employee, or third party on his or her behalf. If you are an individual with a disability and you are in need of an accommodation for the recruiting process please click here and provide your name, contact number, the accommodation requested and the requisition number that you are requesting the accommodation for. Employee Services will contact you regarding your request.

As a provider of essential services, Entergy expects its employees to be available to work additional hours, to work in alternate locations, and/or to perform additional duties in connection with storms, outages, emergencies, or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.

Authorization to work in the United States is a precondition to employment in this position. Entergy will not sponsor candidates for work visas for this position.