CorePower Yoga is hiring: SEO/AI Manager in Denver

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Founded in 2002 in Denver, CO, we create intensity for the body and presence for the mind. At CorePower Yoga (CPY), this is our promise. We live our power by showing the world the incredible life-changing things that happen when you root an intensely physical workout in the mindfulness of yoga. Whether you’re a beginner or a seasoned yogi, we believe in working every muscle and every emotion. We love the magic that happens in our practice while creating a work environment that offers challenge, opportunity, and job love. As a CPY team, we lead our studios through the passion and support of our Core Values, hard work, and a vibrant field and studio support team.

ROLE SUMMARY

The SEO/AI Manager is a key member to the Digital Team at CorePower Yoga. The Digital Team oversees improving, designing, and driving the digital student and teacher experience across CPY’s website and mobile application. The SEO/AI Manager’s role is to drive organic growth by optimizing for both traditional search engine results (SEO) and modern AI-powered answer engines (AEO). The ideal candidate will combine deep technical SEO expertise with an understanding of evolving AI search ecosystems to maximize organic visibility and drive qualified traffic to our site. This role will report directly into the VP, Digital. We look forward to having this role support our dynamic teams!

ESSENTIAL JOB DUTIES

• Develop and execute a comprehensive organic search roadmap that addresses traditional SEO and AI-focused strategies.
• Manage Answer Engine Optimization (AEO) by structuring content to provide direct, concise answers for AI Overviews, featured snippets, and voice search.
• Manage technical SEO initiatives, including schema markup and structured data implementation, to help AI systems accurately interpret and use website content.
• Conduct quarterly technical audits, addressing issues with crawlability, indexation, and site health.
• Analyze performance and track key metrics (KPIs) for both traditional organic search and AI-driven results. Measure success based on AI summaries, featured snippets, and overall traffic.
• Stay up-to-date on AI-driven search trends, algorithm changes, and best practices to maintain a competitive advantage in the new search landscape.
• Present strategy updates and performance insights to leadership and other stakeholders.
• Manage YEXT and GBPs for existing and upcoming new studio openings to optimize SEO/AEO rankings and visibility across platforms.
• Collaborate with Technology/Engineering, UX/UI, Marketing, Analytics, Performance Marketing, Operations; manage crossfunctional coordination and facilitation between internal/external stakeholders.
• High level of experience managing deadlines and keeping projects on track. Providing mitigation plans and being proactive in escalating issues to key stakeholders.

EDUCATION, SKILLS & QUALIFICATIONS

• Bachelor's degree in SEO/AEO/Product Management or a related field.
• 5+ years of experience in SEO with specific exposure to SEO, AI search, or voice search optimization.
• Strong understanding of search algorithms, AI-driven search features, and structured data (e.g., Schema.org).
• Proficient with SEO tools (e.g., Ahrefs, SEMrush, Screaming Frog) and analytics platforms (e.g., Google Analytics, Search Console).
• Strong analytical skills with the ability to translate data and AI insights into actionable strategies.
• Demonstrated and focused desire to build products and services that have impact.
• Knowledge of agile development methodologies.
• A sense of urgency and ability to prioritize mission-critical work.
• Ability to get things done and drive projects to completion through prioritization and managing expectations at the executive level.
• Digitally savvy, self-motivated and proactive.
• Able to manage multiple projects simultaneously in fast-paced environment.
• Enjoy working in a collaborative environment and eagerness to make an impact.
• Excellent presentation and communication skills with cross-functional teams and explaining technical concepts to non-technical stakeholders.
• Experience in product/project management tools like Jira, Confluence, etc.

BENEFITS AND PERKS

• Company offered Medical, Dental and Vision plans.
• Disability insurance.
• Generous paid time off policies.
• Complimentary membership to CPY.

COMPENSATION

• $80,000-$130,000 annually.
• Bonus potential up to 10%.

This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. CorePower Yoga is an equal opportunity employer of all qualified individuals, including minorities, women, veterans & individuals with disabilities.