Company Overview
Aspen One renews the mind, body, and spirit with a portfolio that redefines luxury, adventure, and leisure. With world‑class and innovative brands and businesses, including Aspen Skiing Company, Aspen Hospitality, and Aspen Ventures, Aspen One propels the expansion of the Aspen ethos globally. Aspen One is deeply committed to providing unparalleled service, creative programming, community engagement, and unique opportunities for exploration.
Position Summary
The SEO & AIO Manager leads our Aspen One organic growth strategy with a strong emphasis on AI‑powered initiatives. This role thrives at the intersection of search engine optimization, content strategy, and emerging technologies, shaping how we leverage AI to scale content, optimize performance, and stay ahead in a rapidly evolving digital landscape for Aspen Snowmass, Aspen Collection, The Little Nell, and Limelight Hotels. The position reports to the Director of Ecommerce and Commercial Programs. The budgeted salary range for this position is $65,000 to $80,000; actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.
Application Deadline
Applications for this position will be accepted until October 20, 2025.
Essential Job Functions
- Develop and execute comprehensive SEO strategies for each Aspen One brand website tailored to the hospitality, travel, and retail e‑commerce industries.
- Develop and manage quarterly SEO roadmaps per brand in coordination with e‑commerce team and content strategies and initiatives.
- Integrate AI‑driven tools and methodologies into SEO workflows to enhance content creation, keyword research, and performance analysis.
- Collaborate with content, business unit, product, and e‑commerce teams to implement on‑page and technical SEO best practices, in alignment with marketing and business goals and seasonality.
- Conduct comprehensive keyword research to identify high‑potential, nonbranded search terms relevant to our target audience and business objectives; analyze search volume, competition, and user intent to prioritize opportunities.
- Utilize data to identify SEO content opportunities and inform SEO‑related content projects that support marketing and business goals; collaborate with content, business unit, and e‑commerce teams to implement.
- Analyze SEO performance using tools like Google Search Console, GA4, SEMrush, Ahrefs, and AI analytics platforms.
- Track, analyze, and report on key SEO metrics, including organic traffic, keyword rankings, engagement, and conversions.
- Create and manage SEO reporting dashboards and present insights to stakeholders monthly.
- Identify and test new AI tools (e.g., for keyword clustering, content briefs, SERP analysis) to improve efficiency and results.
- Lead AI‑assisted content generation, optimization, and experimentation initiatives; integrate large language model optimization into our SEO content strategies.
- Assist with implementing site updates, including content and schema, as needed.
- Other duties as assigned.
Qualifications
- Bachelor’s Degree in Marketing or related required.
- 3–5 years of hands‑on SEO experience, preferably in hospitality, travel, or retail e‑commerce.
Knowledge, Skills & Abilities
- Strong understanding of technical SEO, content strategy, and link‑building fundamentals.
- Deep understanding of traditional keyword research methodologies, search engine algorithms, and ranking factors, and a compelling interest in how we can learn and manipulate the algorithms and evaluative metrics used by large language models.
- Experience with AI tools in SEO (e.g., Surfer SEO, Clearscope, Jasper, ChatGPT, etc.).
- Proficiency in SEO platforms (e.g., Google Search Console, Screaming Frog, Ahrefs, SEMrush).
- Familiarity with HTML, CSS, and CMS platforms (e.g., Shopify, Sitecore, WordPress, Webflow).
- Maintain a strong understanding of technical SEO best practices and collaborate with relevant teams to address any technical issues that may impact organic performance.
- Provide clear and actionable SEO guidance to content creators to ensure content is optimized for target keywords and on‑page SEO elements.
- Keep abreast of the latest SEO trends, algorithm updates, tools, innovations, and best practices; monitor competitors for industry opportunities.
- Analytical mindset with experience in data visualization and reporting.
- Excellent communication and project management skills.
- Excellent leadership capabilities, including the ability to develop team members.
Additional Information
Work Environment & Physical Demands
- Ability to stand, type, and sit at desk/computer for most of the work shift executing repetitive movement.
- No adverse or hazardous condition.
- Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance.
Job Benefits
This position is categorized as a regular full‑time position eligible for the following benefits:
- Health, Dental and Vision Insurance Programs
- Flexible Spending Account Programs
- Life Insurance Programs
- Paid Time Off Programs
- Paid Leave Programs
- 401(k) Savings Plan
- Employee Ski Pass and Dependent Ski Passes
- Other company perks
Affirmative action and equal opportunity statement: Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). We embrace and celebrate diverse viewpoints and backgrounds and are committed to fostering an inclusive workplace.
Aspen One participates in E‑Verify. Right to work verification and E‑Verify poster are provided upon request.