Marketing Manager Job at Fay Financial in Tampa

Marketing Manager

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Founded in 2008, The Fay Group is a diversified real estate services company offering a complete range of home ownership products and services to include mortgage servicing, property renovations, property management, realty, business purpose lending, and insurance to homeowners, investors, and clients nationwide. We consider the people behind those mortgages, and work hard to give them the best opportunity to stay in their homes by providing solutions to navigate the challenges of homeownership while working toward their long‑term financial goals.

Responsibilities

Reporting to the VP, Marketing, this position is responsible for supporting the planning, execution, and measurement of marketing programs that drive customer acquisition, retention, and brand awareness across assigned Business Units. The Marketing Manager oversees daily marketing operations, creates content and communications, and collaborates with internal teams to ensure alignment with company objectives and compliance standards. The role includes campaign development and delivery, audience targeting, creative production, channel execution, and performance tracking, while ensuring consistent brand messaging and regulatory compliance. The Marketing Manager collaborates with the full Marketing Team and broader leadership to provide tactical guidance and ensure seamless execution of marketing initiatives across the organization. This role has the potential to evolve into a people leadership position, with responsibilities that may include team management, performance oversight, and employee development.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Business, or related field
• 5+ years’ progressive marketing experience with 2+ years in financial services, mortgage lending, or related industry experience
• Proven experience executing campaigns across multiple channels (digital, social media, email, events, print)
• B2C Lead Generation and measurement experience required; B2B Lead Generation is strongly preferred
• Strong writing skills with demonstrated ability to create public‑facing content (ads, newsletters, website, blog articles, press releases, etc.)
• Prior experience in brand/reputation management (online reviews and Google Business Profiles) preferred
• Familiarity with CRM systems (e.g., Total Expert, Microsoft Dynamics 365), marketing automation tools, and analytics platforms (GA4, social media management tools, etc.)
• Experience with graphic design software (Canva or similar) and AI Tools (Microsoft Pilot) is preferred
• Previous experience managing people and leading teams strongly preferred
• Advanced skills and experience in MS Word, Excel, and PowerPoint
• Strong verbal and written communication skills
• Strong interpersonal skills with the ability to collaborate effectively with multiple stakeholders across the organization
• Strong analytical skills
• Solid decision‑making abilities coupled with sound judgment
• People management skills with the ability to coach and train others
• Strong time management skills
• Ability to prioritize numerous tasks and manage shifting priorities
• Client‑focused with strong execution skills and results orientation
• High level of precision with attention to detail and consistency
• Flexible, open to change, and able to learn new things quickly
• Ability to work in a collaborative environment and provide guidance for working

Benefits

• Medical, Dental, and Vision Insurance
• Company Paid Life Insurance
• Disability Insurance
• Pet Insurance
• 401k Program with Employer Matching
• 3 Weeks Paid Time Off (PTO)
• Paid Holidays
• Wellness Initiatives
• Employee Assistance Program
• Hybrid Work Schedules with Remote Flex Days

Compensation

• The hiring range for this position is between $95,000.00-$120,000.00 annually
• This position is eligible for an annual discretionary bonus

Fay is an equal‑opportunity workplace. The Fay Group and affiliated companies participate in E‑Verify. For more information, go to www.dhs.gov/E‑Verify.