Paid Media Specialist Job at Inside Higher Ed in Hamden

Overview Quinnipiac University invites applications for the position of Paid Media Specialist. If you are passionate about digital marketing and excited to play a key role in shaping how prospective students engage with our brand throughout their enrollment journey, join our Enrollment Marketing Team at Quinnipiac. Job no: 496786 Work type: Full-time Campus: Mount Carmel - Hamden, CT Categories: Staff Responsibilities Reporting to the Director of Media Strategy & Analytics, develop and execute digital advertising strategies that drive impact. Combine creativity with analytics to manage campaigns across platforms, craft compelling ad copy, and continuously optimize for performance. Drive innovative media campaigns that inform, attract, and inspire prospective students. Monitor campaign budgets and performance across main digital channels (Google, Facebook, LinkedIn) to ensure campaigns meet targets. Create and/or update emails within our CRM and segment audiences to deliver the right message at the right time. Collaborate with student employees to ensure tasks meet deadlines and quality standards. Other duties as assigned by the manager. Education Requirements Bachelor's degree in marketing, communications or a related field Qualifications 2-3 years of experience managing and executing digital ad campaigns across various platforms, preferably in an agency setting Strong understanding of paid digital media, including paid social and PPC/paid search marketing Experience working with an enterprise-level CRM and/or CMS system (Slate, Salesforce, Hubspot, etc) Proficiency across Microsoft Office Basic Photoshop and/or Canva skills a plus Experience managing direct response campaigns Ability to analyze data and make data-driven decisions Exceptional communication skills Strong time management skills and ability to manage multiple projects simultaneously Ability to work effectively both independently and in collaboration with team members and external stakeholders Proven ability to collaborate effectively with individuals from varied backgrounds To Apply Special Instructions to Applicants: Applications must be submitted electronically and include a resume, a cover letter detailing how your experience aligns with the position requirements, demonstrated commitment to intentional leadership that values individuals of all backgrounds and experiences, and contact information for three references. We offer a comprehensive benefits package for full-time faculty and staff which includes tuition remission and a culture that is inclusive and driven by excellence. Quinnipiac University is an equal opportunity employer and encourages applications from individuals of all backgrounds and experiences. We are committed to fostering an inclusive and respectful community. Advertised: October 09, 2025 Eastern Daylight Time Applications close: Open until filled #J-18808-Ljbffr