Marketing Lead Job at VirtualVocations in Hayward

Marketing Lead

A company is looking for a Marketing Lead to own their narrative, launches, and demand generation strategy.

Key Responsibilities

• Own demand generation and growth strategy and execution
• Define ideal customer profiles, positioning, and messaging for various buyer personas
• Plan and execute product / feature launches across multiple channels

Required Qualifications

• 5+ years in B2B SaaS with experience in API / devtools / infrastructure products
• Proven track record in demand generation and enterprise pipeline development
• Experience building marketing strategies and processes from the ground up
• Strong analytical skills and familiarity with CRM / marketing operations
• Experience with AI / agentic platforms and integration / security compliance is a plus