Hack The Box
Join to apply for the Sr Director, Product Marketing role at Hack The Box.
Overview The core mission of the Sr Director, Product Marketing is to shape and own HTB’s market narrative, driving how our products (B2B & B2C) are positioned, launched, and adopted across industries and buyer segments. This role blends strategy with execution, ensuring our story resonates with CISOs, practitioners, and security leaders while enabling our go-to-market teams to win consistently. Success means building a category-defining presence in continuous cyber upskilling, translating complex technical capabilities into compelling business outcomes.
Location & Work Mode
USA (Strong preference on the East Coast, or Central US) / UK
Fully Remote
Fellowship You’ll Be Joining You’ll report directly to the SVP of Marketing and collaborate daily with leaders across Product, Sales, Customer Success, Community, and Brand. The role sits at the center of HTB’s growth engine, orchestrating cross-functional alignment while mentoring a product marketing team of 6. Together, you’ll operate in a fast-paced, agile environment where ideas are tested, iterated, and scaled—always with customer adoption and field success in mind.
Own the narrative & category
Define and continually sharpen HTB’s positioning and messaging across personas (CISO, security leaders, SOC managers, red/blue/purple team leads, L&D) and segments (mid‑market, enterprise, public sector).
Establish and evangelize the category around continuous cyber upskilling, cyber ranges, Table Top Exercises (TTX), live-fire exercises and adversarial training—grounded in real attacker and defensive tradecraft.
Drive the narrative and build analyst relationships with the likes of Forrester and Gartner.
Lead GTM & Launches
Comfortable working in an Agile environment, staying closely aligned with rapid product iterations and continuous delivery, while ensuring that market positioning, messaging, and go-to-market strategies evolve in step.
You thrive in fast-moving, cross-functional teams, quickly translating continuous delivery cycles into clear, customer-focused narratives that drive adoption and engagement.
Drives go‑to‑market strategy and integrated launch plans for new capabilities and product launches; set the bar for “what good looks like” from beta to general availability.
Own cross-functional alignment and sales enablement for product launches, analyst relations, community building across Product, Sales and Marketing.
Partner with Sellers, Demand Gen and Field Marketing to map plays to buying stages and accounts; localize for regions and verticals where needed.
Partner with the SVP of Marketing to align launch priorities with quarterly business goals and brand strategy.
Price, package, and scale adoption
Collaborate with Product and Revenue Ops on pricing and packaging, trial/POC experiences, and adoption motions that reduce time‑to‑value.
Instrument, test, and iterate messaging and offers across the funnel.
Bring the outside in
Run market, customer, and competitive research; turn insight into action for Product and GTM.
Lead analyst briefings and customer references; represent HTB at events and with key accounts.
Enable the field
Build sales playbooks, pitch narratives, competitive talk tracks, objection handling, demo/POV guidance, and ROI storytelling.
Coach AEs/SEs/SDRs and scale enablement with reusable assets and training.
Build and lead the team
Mentor, and develop a high‑performing product marketing team (PMM, competitive intel, analyst relations) comprising B2B and B2C.
Create operating rhythms: messaging reviews, launch post‑mortems, win/loss loops.
Report progress and insights to the SVP of Marketing; drive cross‑functional accountability on launch outcomes and messaging consistency.
Qualifications
8-10+ years in B2B SaaS product marketing (Director) or 11–15+ years (Senior Director), including 5+ years in cybersecurity (identity, SecOps, training/upskilling, or adjacent/AI).
Demonstrated success owning positioning and GTM for multi‑product portfolios and launching products at a high‑growth company; introducing new categories.
Proven experience managing Analyst Relations (AR), including building relationships with firms like Gartner and Forrester to shape market perception and extract competitive insights.
People leadership: Coaching, mentoring and creating leverage through a small, mighty team.
Fluency with security buyer and practitioner journeys; you can translate deep technical value (labs, assessments, threat research) into clear business outcomes.
Proven ability to partner with Product and Sales, influence executives, and drive cross‑functional execution.
Excellence in storytelling—written, visual, and on stage.
Strong analytical chops: you work from data, customer insight, and rigorous testing.
How We’ll Measure Success
Adoption and engagement of newly launched products/capabilities (activation, time‑to‑first‑value).
Pipeline and revenue influenced by product launches and plays; win rate against key competitors.
Sales productivity: relationship building, message adoption, talk‑track adherence, and POV/demo conversion to name a few.
Pricing/packaging impact on deal velocity and expansion.
Benefits & Compensation
Compensation: USD 170,000-200,000
Medical, Dental & Vision (employee coverage 100% paid for by Hack The Box)
401K w/ employer match
Employer-paid Life and AD&D Insurance
Supplemental Life Insurance
Short-term and Long-term Disability
Healthcare and Dependent Care FSA
Paid paternity & maternity leave
25 annual leave days
Home Office Allowance
Dedicated budget for training and professional development, participation in conferences
State-of-the-art equipment
Full access to the Hack The Box lab offerings; so you can learn how to hack
At Hack The Box, we are committed to fostering a diverse, inclusive, and equitable workplace. We believe that diversity enriches our performance, services, and the communities we serve. As such, we ensure that all job applications are considered solely based on merit, skills, and qualifications. We do not discriminate on grounds of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are dedicated to providing a fair and respectful work environment that reflects our values.
Hack The Box participates in E-Verify. For more information, please click here and here.
#J-18808-Ljbffr
Overview The core mission of the Sr Director, Product Marketing is to shape and own HTB’s market narrative, driving how our products (B2B & B2C) are positioned, launched, and adopted across industries and buyer segments. This role blends strategy with execution, ensuring our story resonates with CISOs, practitioners, and security leaders while enabling our go-to-market teams to win consistently. Success means building a category-defining presence in continuous cyber upskilling, translating complex technical capabilities into compelling business outcomes.
Location & Work Mode
USA (Strong preference on the East Coast, or Central US) / UK
Fully Remote
Fellowship You’ll Be Joining You’ll report directly to the SVP of Marketing and collaborate daily with leaders across Product, Sales, Customer Success, Community, and Brand. The role sits at the center of HTB’s growth engine, orchestrating cross-functional alignment while mentoring a product marketing team of 6. Together, you’ll operate in a fast-paced, agile environment where ideas are tested, iterated, and scaled—always with customer adoption and field success in mind.
Own the narrative & category
Define and continually sharpen HTB’s positioning and messaging across personas (CISO, security leaders, SOC managers, red/blue/purple team leads, L&D) and segments (mid‑market, enterprise, public sector).
Establish and evangelize the category around continuous cyber upskilling, cyber ranges, Table Top Exercises (TTX), live-fire exercises and adversarial training—grounded in real attacker and defensive tradecraft.
Drive the narrative and build analyst relationships with the likes of Forrester and Gartner.
Lead GTM & Launches
Comfortable working in an Agile environment, staying closely aligned with rapid product iterations and continuous delivery, while ensuring that market positioning, messaging, and go-to-market strategies evolve in step.
You thrive in fast-moving, cross-functional teams, quickly translating continuous delivery cycles into clear, customer-focused narratives that drive adoption and engagement.
Drives go‑to‑market strategy and integrated launch plans for new capabilities and product launches; set the bar for “what good looks like” from beta to general availability.
Own cross-functional alignment and sales enablement for product launches, analyst relations, community building across Product, Sales and Marketing.
Partner with Sellers, Demand Gen and Field Marketing to map plays to buying stages and accounts; localize for regions and verticals where needed.
Partner with the SVP of Marketing to align launch priorities with quarterly business goals and brand strategy.
Price, package, and scale adoption
Collaborate with Product and Revenue Ops on pricing and packaging, trial/POC experiences, and adoption motions that reduce time‑to‑value.
Instrument, test, and iterate messaging and offers across the funnel.
Bring the outside in
Run market, customer, and competitive research; turn insight into action for Product and GTM.
Lead analyst briefings and customer references; represent HTB at events and with key accounts.
Enable the field
Build sales playbooks, pitch narratives, competitive talk tracks, objection handling, demo/POV guidance, and ROI storytelling.
Coach AEs/SEs/SDRs and scale enablement with reusable assets and training.
Build and lead the team
Mentor, and develop a high‑performing product marketing team (PMM, competitive intel, analyst relations) comprising B2B and B2C.
Create operating rhythms: messaging reviews, launch post‑mortems, win/loss loops.
Report progress and insights to the SVP of Marketing; drive cross‑functional accountability on launch outcomes and messaging consistency.
Qualifications
8-10+ years in B2B SaaS product marketing (Director) or 11–15+ years (Senior Director), including 5+ years in cybersecurity (identity, SecOps, training/upskilling, or adjacent/AI).
Demonstrated success owning positioning and GTM for multi‑product portfolios and launching products at a high‑growth company; introducing new categories.
Proven experience managing Analyst Relations (AR), including building relationships with firms like Gartner and Forrester to shape market perception and extract competitive insights.
People leadership: Coaching, mentoring and creating leverage through a small, mighty team.
Fluency with security buyer and practitioner journeys; you can translate deep technical value (labs, assessments, threat research) into clear business outcomes.
Proven ability to partner with Product and Sales, influence executives, and drive cross‑functional execution.
Excellence in storytelling—written, visual, and on stage.
Strong analytical chops: you work from data, customer insight, and rigorous testing.
How We’ll Measure Success
Adoption and engagement of newly launched products/capabilities (activation, time‑to‑first‑value).
Pipeline and revenue influenced by product launches and plays; win rate against key competitors.
Sales productivity: relationship building, message adoption, talk‑track adherence, and POV/demo conversion to name a few.
Pricing/packaging impact on deal velocity and expansion.
Benefits & Compensation
Compensation: USD 170,000-200,000
Medical, Dental & Vision (employee coverage 100% paid for by Hack The Box)
401K w/ employer match
Employer-paid Life and AD&D Insurance
Supplemental Life Insurance
Short-term and Long-term Disability
Healthcare and Dependent Care FSA
Paid paternity & maternity leave
25 annual leave days
Home Office Allowance
Dedicated budget for training and professional development, participation in conferences
State-of-the-art equipment
Full access to the Hack The Box lab offerings; so you can learn how to hack
At Hack The Box, we are committed to fostering a diverse, inclusive, and equitable workplace. We believe that diversity enriches our performance, services, and the communities we serve. As such, we ensure that all job applications are considered solely based on merit, skills, and qualifications. We do not discriminate on grounds of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are dedicated to providing a fair and respectful work environment that reflects our values.
Hack The Box participates in E-Verify. For more information, please click here and here.
#J-18808-Ljbffr