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Deepgram

Head of Awareness Marketing

Deepgram, San Francisco, California, United States, 94199

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Company Overview Deepgram is the leading voice AI platform for developers building speech‑to‑text (STT), text‑to‑speech (TTS) and full speech‑to‑speech (STS) offerings. 200,000+ developers build with Deepgram’s voice‑native foundational models – accessed through APIs or as self‑managed software – due to our unmatched accuracy, latency and pricing. Customers include software companies building voice products, co‑sell partners working with large enterprises, and enterprises solving internal voice AI use cases. Deepgram ended 2024 cash‑flow positive with 400+ enterprise customers, 3.3x annual usage growth across the past 4 years, over 50,000 years of audio processed and over 1 trillion words transcribed. There is no organization in the world that understands voice better than Deepgram.

The Opportunity Now that we have over 1,000 paying customers and are growing over 100%, we are looking for an awareness marketing leader to put Deepgram on the map! This role reports directly to the CMO and plays an instrumental role in driving Deepgram’s long‑term success.

What You’ll Do PR / Influencer Marketing

Build and maintain strong relationships with media, analysts, and key influencers

Develop and drive a strategic comms roadmap to elevate our industry profile

Manage PR agencies and press opportunities to secure top‑tier coverage

Digital and Print Advertising

Own awareness advertising campaigns across digital, podcast, OOH, and print

Collaborate with growth marketing on integrated campaign planning

Drive creative development for high‑impact brand moments

Social Media

Set the awareness strategy for Deepgram’s social channels to amplify our voice and reach

Create and curate compelling content that engages the AI and developer ecosystems

Establish KPIs and grow our audience, influence, and engagement across platforms

Brand

Refine and scale Deepgram’s brand positioning and identity across all channels

Ensure consistent brand execution across product, web, content, campaigns, and comms

Partner with design and web teams to evolve our visual identity and tone

Video

Lead the strategy and execution for brand‑forward video storytelling

Partner with creative and product marketing teams to develop thought leadership and brand narrative content

Drive distribution through owned and earned channels

How We Measure Success In This Role

Significant elevation of Deepgram brand recognition across the voice AI and enterprise ecosystems

Measurable increase in perception of Deepgram as a modern, AI‑forward brand

Strong growth in reach and engagement across social channels

Creation and placement of standout digital and print ads that build lasting brand equity

It’s Important To Us That You Have

7+ years across brand and awareness functions, including social, PR, AR, influencers, video, and advertising

Proven track record of building B2B brands and driving measurable awareness

Social media fluency, especially in developer‑ and AI‑centric communities, paired with a strong following within key social media ecosystems

Outstanding storyteller with a strong visual and narrative sensibility

Experience working in high‑growth tech environments with small, scrappy teams

Track record of leading disruptive brand campaigns that challenged convention and broke through crowded markets

Creative risk‑taker who thrives on building new playbooks, not repeating old ones

High energy, high motivation, high intelligence, high curiosity. In it for the love of the game.

Preferred Experience

Experience marketing to developers or in a technical B2B company

Demonstrated success leading or mentoring a small, high‑performing team

Experience working closely with founders or executive teams to drive brand narrative

Deepgram is an equal opportunity employer. We want all voices and perspectives represented in our workforce. We are a curious bunch focused on collaboration and doing the right thing. We put our customers first, grow together and move quickly. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. We are happy to provide accommodations for applicants who need them.

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